4 Awesome Tips to Help Dealers Online

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For this week’s Wednesday Workshop, we’ve got a special treat! Our VP of Customer Service was visiting the SEO team in Dallas, so I grabbed him and put him on the spot… He shares 4 awesome tips to help dealers online. Watch and learn some simple tips that will help your dealership excel online (and in the future).
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Have you heard about the new car subscription service?

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If you haven’t heard, the Jeff Wyler Automotive Group has recently released a car subscription service. So basically, it’s kinda like Dollar Shave Club, but way more than a dollar and you get cars instead of razors…

Like everyone else in the industry, we were intrigued. I’m friends with Kevin Frye, the eCommerce Director for the group, so I set up a quick phone interview to chat about the new FastLane service. Kevin was kind enough to take some time and answer our questions, and we’re sharing the entire interview in this week’s Wednesday Workshop video.

Awesome Digital Marketing Conferences You Should Attend in 2018

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In this week’s video, we share our annual list of the best digital marketing conferences you should consider attending this year. We know that a lot of you handle the SEO and PPC for your dealership, or your group, so we always release our list of suggested conferences at the beginning of every year.

We know that most of you will attend at least one automotive conference every year, but if you’re involved with digital marketing at your dealership, you definitely need to get to at least one conference every year that’s 100% dedicated to digital marketing. You’ll hone your skills, learn new tactics, and come back the dealership with new tools to help boost visibility.

Here’s a list of the conferences mentioned in the video, in chronological order:

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The ADA Update is Almost Here. How Accessible is Your Site?

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With an upcoming update for the ADA (American with Disabilities Act), let’s take just a few minutes and talk about what this means for website owners. The ADA was signed into law in 1990, and was designed to prevent discrimination against marginalized groups. When you see a ramp next to a set of stairs or sign language interpreter, you’re seeing the effects of this law. What many people don’t know is the ADA’s effect on website accessibility.
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