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THE DEALERON BLOG

Why Your Dealership Should Have a YouTube Channel

By October 19, 2011Video

Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages.  If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.

Here’s why:

Popularity: YouTube is the world’s largest video search engine (and the second largest search engine) and growing every single day.  People all over the world use it to find videos, so if someone searches for a vehicle that your dealership sells, don’t you want a video from your dealership to show up?

Timing: Like most search engines, YouTube tends to give older entries a little extra edge when returning search results.  The sooner you create your channel and upload videos, the better.

Cost: YouTube is free.  Aside from the time cost of uploading (though it’s possible your auto dealer website or video provider will do this for you), YouTube has no financial cost.  This means you get all of this exposure without an additional marketing cost.

Blended Search: Google, Bing and Yahoo are integrating mixed media (images, news, videos, etc) into their search engine result pages, so having your VSEO dealership videos on a separate domain can provide an additional link on Google’s results page for any search relevant to your dealership brand or your inventory.

Author Ali Amirrezvani

DealerOn CEO and Co-Founder Email Ali | Follow Ali on Twitter Ali Co-founded DealerOn in 2004 with his brother and Partner, Amir. Ali with 11+ years of experience is considered one of the top minds of Digital Marketing in the industry and a frequently sought public speaker at NADA, Digital Dealer and other industry forums. Ali is focused on achieving growth by directing the company to develop and acquire best of breed products and services, strategic partnerships and being instrumental in attracting and signing up large Auto Groups. Prior to Dealeron, Ali held executive sales roles for both Cylynx, Inc. and Digiweb,where he focused on building customer retention strategies and selling outsourced support solutions.

More posts by Ali Amirrezvani

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