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THE DEALERON BLOG

How to Import Dealership Contacts into Social Media Sites

By August 24, 2011Social Media

One of the difficult parts of maintaining a successful social media marketing campaign is attracting the “right” people and getting your customers and prospects to interact with your dealership online.  While this won’t solve all of these problems, being able to find your dealership contacts in social media accounts is a start.

There is a pretty simple way to find your dealership contacts in social media sites like Twitter that I found while reading SEOptimise, an SEO blog from England.

First, export your customer list into a CSV file.  Below is an example of how to do this from Constant Contact. Since you’ll only need names and email addresses, go ahead and delete all of the other fields.  Also, make sure you delete those with no email address.

Using a Gmail account, import this CSV file.  If you create a separate group for these contacts, they will be easier to manage.

Now, log into your social media accounts (like Twitter) and search for contacts using Gmail.

How does your dealership help ensure you connect with your customers and prospects through your social media accounts?

Author Ali Amirrezvani

DealerOn CEO and Co-Founder Email Ali | Follow Ali on Twitter Ali Co-founded DealerOn in 2004 with his brother and Partner, Amir. Ali with 11+ years of experience is considered one of the top minds of Digital Marketing in the industry and a frequently sought public speaker at NADA, Digital Dealer and other industry forums. Ali is focused on achieving growth by directing the company to develop and acquire best of breed products and services, strategic partnerships and being instrumental in attracting and signing up large Auto Groups. Prior to Dealeron, Ali held executive sales roles for both Cylynx, Inc. and Digiweb,where he focused on building customer retention strategies and selling outsourced support solutions.

More posts by Ali Amirrezvani

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