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Lead Follow Up Times

Connect Almost Instantly to Your Internet Leads

Studies show that Internet leads expect to receive a response from a dealership more quickly than ever.  According to the CapGemini’s Cars Online 07/08 report, 34% of Internet leads want a response within 4 hours, 8% want an instantaneous response, and almost 50% are willing to wait up to 24 hours.

Why not exceed their response time expectations by utilizing an automated instant lead connection system that can put you into phone contact with incoming leads within seconds of generation?  An instant response would surpass what 92% of your leads are expecting.  There are a number of companies (AutoUSA, AutoBytel, Dealix, and DealerOn, to name a few) that offer this type of exciting web tool.

So here’s a brief synopsis of how these systems work:

  • An Internet lead is generated
  • After the data is scrubbed, an automated phone call is placed to a salesperson
  • The salesperson is read the lead’s information, then prompted to press a pre-determined number to be connected with the lead
  • The system automatically dials the lead, connecting them with the salesperson.

The likelihood of being able to get an Internet lead on the phone decreases significantly over time:

Within the first 2 minutes = 51%
Between 3 and 7 minutes = 42%
Between 8 and 12 minutes = 35%

This means that the sooner you call your leads, the more likely you are to get a hold of them, allowing you to achieve that first step down the road to sale.

This is an amazing technology that increases accountability while leaving little room for salesperson error.  Imagine the impact that you will have when, while still sitting at their computer, your dealership is the one to call to find out more about the vehicle your lead is looking for.  The fastest response times are what all dealers are looking for, and nothing is faster than this type of program.

Of course, each version of these programs is a little bit different.  For example, some programs will connect you with any Internet lead, some just to leads that come through their portal.  The delivery message and information given is different, as is the number of options given to the salesperson during the phone message.  Exploring these options, comparing products and finding the program that works best for your dealership is what’s important here.  This is an awesome technology that, when used correctly, should increase your closing rate and sales.
What do you think?  How familiar are you with this technology?  Tell us about the success you’ve had using this type of software, or leave any questions you might have.

Author Ali Amirrezvani

DealerOn CEO and Co-Founder Ali Co-founded DealerOn in 2004 with his brother and Partner, Amir. Ali with 20+ years of experience is considered one of the top minds of Digital Marketing in the industry and a frequently sought public speaker at NADA, Digital Dealer and other industry forums. Ali is focused on achieving growth by directing the company to develop and acquire best of breed products and services, strategic partnerships and being instrumental in attracting and signing up large Auto Groups. Email Ali

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