Knowing how different groups of people use the Internet can help your auto dealership effectively target your online marketing and earn more sales. When you take the time to segment and understand your market, it becomes easier for your dealership to send the right message to the right people at the right time, resulting in more sales for your dealership.
It seems as though one of the factors that most determines how users browse the Internet is gender. eMarketer recently conducted a study that found slightly more women say they use the Internet than men. The study also found that men tend to browse the Internet longer per online session that women do. One reason for this increase in online engagement for men could be that men are more interested in watching online videos than women are.
Your dealership can use this information to better target men who may be shopping your dealer site for their next car. Try adding videos of your new and used inventory to increase the amount of time your web visitors spend viewing your inventory. Online video will also help satisfy those car shoppers who spend their time online watching videos.
This is one example of how knowing what your market wants can help your dealership sell more cars. Placing videos of your dealership inventory on your dealer website can help increase the time that web visitors spend on your site, as well as how engaged they are while viewing your videos. If you dealership isn’t taking full advantage of car inventory videos, you are missing out on potential sales.