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Press Release

Greg Gifford Joins DealerOn as Director of Search & Social

DealerOn.com, the premier website and digital marketing provider for American car dealers announced the hiring of Greg Gifford as their new Director of Search and Social. “Having Greg on board to oversee our search and social team will bring DealerOn to the next level in the automotive digital marketing space,” noted Ali Amirrezvani, Chief Executive Officer. “His industry knowledge, proven track record, and local search experience are an invaluable addition.”

With over 15 years of online marketing and web design experience, Greg has specialized in automotive SEO for the last five years, helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to rank higher in local search results.

Amirrezvani noted “Greg understands what it takes to succeed in the local search and social media world. We couldn’t be more excited to have him as a part of the DealerOn team, and look forward to the massive impact he’s going to make on behalf of our dealer clients..”  Mr. Gifford is an international SEO speaker, and currently serves as a member of the Board of Directors for the DFWSEM, an organization dedicated to promoting search engine marketing through best practices. He is one of the most sought-after Local SEO speakers in the country, so organizations interested in his speaking availability should make their inquiries well in advance of their events.

Greg Grifford brings a level of SEO experience that is unmatched in the automotive industry, and he will lead DealerOn’s SEO services to a new level of excellence. Greg is a lifelong Texan who graduated from Southern Methodist University and has spent his professional career in the Dallas Fort Worth area.

DealerOn, Inc. is the premier website and digital marketing company serving the retail automotive industry.  DealerOn has become noted in the industry for their Marketing Dashboard, documenting the precise impact of their services for every new customer.  Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their auto dealer clients.

Aynsley Zulpo Joins DealerOn’s Regional Account Executive Team

DealerOn, the leading website and digital marketing provider for car dealers adds Aynsley Zulpo to their Regional Account Executive team. Zulpo has over 16 years of experience in the automotive industry, and comes to DealerOn from the Automotive Division at Call Source. “Aynsley has an impressive track record of bringing dealerships together with the online marketing tools they need to succeed,” said Ali Amirrezvani, CEO & Co-Founder of DealerOn. “Having her on board will be a huge asset to our dealership partners.”

During her six year tenure as a Regional Sales Manager at Call Source, Ms. Zulpo increased her customer base by 956% and monthly revenue gross by 2300%. She was able to retain and grow her client base by providing amazing customer service, while delivering measurable results to her dealers.

Prior to her time at Call Source Ms. Zulpo spent ten years with Cox Auto Trader, rising through the organization to become their Regional Director. In that role she launched a premier publication that helped to revitalize print products while maximizing value to both her customers and her company. “Over and over, she has demonstrated that the goals of her customers are her goals, and that is the kind of attitude we strive for at DealerOn,” noted Mr. Amirrezvani. “We are incredibly excited to have her join the DealerOn team.”

Aynsley earned her Bachelor degree from Appalachian State University and currently lives in North Carolina. She has spent the last two decades helping car dealers grow their business.

DealerOn, Inc. is the premier website and digital marketing company serving the retail automotive industry.  DealerOn has become noted in the industry for their Marketing Dashboard, documenting the precise impact of their services for every new customer.  Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their auto dealer clients.

Shaun Raines Joins DealerOn as Vice President of Marketing

DealerOn, the leading website provider to car dealers, adds Shaun Raines as their new Vice President of Marketing.

 

March 19, 2014, Derwood, MD: Today, DealerOn, the leading website provider to car dealers, announces the hiring of Shaun Raines as their new Vice President of Marketing. Since 1998, Raines has held leadership roles with Reynolds and Reynolds, DealerAdvisor LLC, ReachLocal and most recently, DrivingSales.

“Shaun is such a talented and well respected individual,” said Ali Amirrezvani, DealerOn’s CEO, “that we couldn’t be more excited to have him as a part of our Management Team. At DealerOn, our goal is to add team members that improve all facets of our business. Shaun’s experience and energy compliments our culture of high performance. His automotive digital marketing knowledge is freely shared and it’s one of the reasons why he is so highly regarded in the industry. The DealerOn family has known Shaun personally and professionally for several years and we couldn’t be happier to welcome him to the team.”

 

DealerOn’s new responsive website platform, just released at NADA 2014, was a huge success among dealers at the show. The platform automatically optimizes itself for any form factor or screen regardless of device. This platform provides a necessary solution for car dealers, given that the average dealer’s site receives traffic from nearly 1,000 unique screen resolutions each month. DealerOn’s new platform is currently in Beta, with its full release scheduled for May 1, 2014.

 

Said Raines, “I’m truly honored and excited to join one of the most amazingly competent and capable teams in the automotive industry. In the early part of my career with Reynolds Web Solutions, I discovered how much I loved working with dealer websites. Now, I get to be a part of a company with the most impressive website platform I’ve seen and digital marketing services for dealers that cover Search, Social and Reputation, and I couldn’t be happier.”

 

Before joining DealerOn, Raines worked at DrivingSales alongside Jared Hamilton and Kevin Root to plan, develop and build the automotive industries most trusted source for online education. With flexible learning options, DrivingSales University serves as a valuable knowledge and training platform for industry associations, dealer groups, OEM’s, single point dealers and individuals. Raines concluded, “I joined the DealerOn team to share every bit of my experience and ability in the effort to provide dealers with the best performing websites and complimentary digital marketing services in the industry. The opportunity is incredible and I’m so happy to be working with such a dealer focused team.”

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