What Kind of Content is Good Content?

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A few months ago, Greg made a video about your content being stuck in 2005 and how dealers need to rethink their content strategy. Too often are there multiple pages with content like “get your *insert service* here in *insert city 20 miles away*” — and all of them use the exact same text. That’s not going to help your customers, and none of the pages will show up well in Google. So, if those old ideas don’t work, what does? Continue Reading