Recorded on January 31, 2013 - 12:00 PM Eastern

Keys to Maximizing 2nd and 3rd party leads

Marc McGurren PCG Consulting, Inc.

This webinar has ended. You may view the recording below.


For those dealerships currently advertising vehicles on Cars.com, Autotrader.com, or any other 2nd party source and/or buying 3rd party leads from your OEM or another provider – we have one question for you…

Are you satisfied with your ROI and closing ratio from those 2nd & 3rd party leads?

If the answer is no, then this webinar is for you!

Marc McGurren, Partner at PCG Consulting, will take a deep dive into unlocking the potential of these lead sources and give you proven tactics and strategies on how to maximize your ROI and sell more cars to those leads. You will walk away with word tracks, template examples and sample workflows on what is working for dealers all across the country.

If you want to learn the keys to sell more cars to 2nd and 3rd party leads, then this is a webinar you can’t afford to miss!

PRESENTER: Marc McGurren joined PCG Consulting Inc. as a partner in January 2012. Formerly as the Internet Director for the Jerry Durant Auto Group located in Weatherford, TX, Marc had more than 8 years of automotive experience he has held positions that range from salesperson, sales manager, finance manager, general manager, assistant service and parts director, as well has last position as Internet director. His passion and desire to execute digital marketing strategies is contagious and his track record of “you can’t fix what you don’t know” helped the Jerry Durant Auto Group have the best year in 42 years and sell over 10,800 cars in 2011. Most recently, Marc was featured on the cover WardsAuto Dealer Business Magazine for his strategies on being one of the top GM Internet dealerships in the country. He is a regular contributor and former community editor for Drivingsales.com, speaker at multiple automotive conferences including the Digital Warrior Academy, Digital Marketing Strategies Conference, CADA Innovative Summit, Digital Dealer Workshops & Driving Sales Executive Summit. Marc is an avid traveler and writer and can be reached at marc@pcgmailer.com.

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