Recorded on July 16, 2015 - 12:00 PM Eastern

Drive Sales & Service by Joining the YouTube Revolution

Peter Leto & Phil “Mr. Video” Sura Peter Leto, Automotive Industry Strategist on Google’s Automotive Jumpstart Team & Phil “Mr. Video” Sura from the automotive division of UnityWorks Media

This webinar has ended. You may view the recording below.


YouTube is a truly powerful and popular website and is the 2nd largest search engine in the world. So why are there so many dealerships that have yet to take advantage of it? If you are not using YouTube to improve conversion, traffic, customer loyalty, branding or sales then you are missing an enormous opportunity!


If your dealership has been holding off from fully utilizing YouTube then wait no longer! The experts are here and they are ready to help!

In this 1 hour webinar, Peter Leto, Automotive Industry Strategist on Google’s Automotive Jumpstart Team, and “Mr. Video” himself, Phil Sura from the automotive division of UnityWorks Media, will focus on website video strategies and best practices that dealers can use to drive conversion and sell more cars. They will also cover these crucial key points:

  • Latest stats from Google on how new car buyers are conducting their research and the influence of video
  • The impact of video pre-roll…..best practices, common mistakes and metrics
  • Next generation lead responses
  • Proper use of Video on your website
  • Innovative ideas tied to data analysis

It’s time to join the YouTube Revolution!

If you are ready to learn how to leverage Google and YouTube to drive sales and service, then don’t miss this opportunity to hear from 2 of the most knowledgeable people in the industry! Register Now!

PRESENTERS: PETER LETO is an Automotive Industry Strategist on the Google Automotive Dealer Jumpstart Team. He is responsible for providing automotive partners with scalable business solutions to further develop their regional and local advertising strategies. Growing up in the Motor City, Peter started his career in TV ad sales with Turner Broadcasting assisting the Detroit Three with national advertising programs.  In 2008, he joined Google as an Account Manager in the Chicago B2B vertical, working with Fortune 500 companies primarily across the Manufacturing & Energy sectors.  After three years he returned to Detroit in his current role in Automotive. Peter graduated from the University of Michigan with a degree in Political Science and Communications and currently resides in Birmingham, Michigan.

Joining Peter Leto is PHIL SURA who started the automotive division of UnityWorks Media, a web video company supporting over 2,000 dealerships and recognized as the video pioneer in the automotive space. Phil previously worked as a GM for one of the top 100 Ford dealerships and spent 13 years with Pat Ryan & Associates.  Spending the last 10 years developing cutting-edge video strategies for dealers across the country, Phil has earned the nickname Mr. Video from his peers. Furthermore, his “Best of the Best” panel discussions at the last 9 Digital Dealer conferences have garnered him extraordinary praise and allowed the audience to hear from some of the top retail Internet producers in the nation. Phil has also participated in regional training sessions sponsored by Auto Trader, Car Soup and AutoUp Link, is a regular contributor to Digital Dealer magazine, and he can be reached at phil@unityworksmedia.com.

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