Recorded on July 11, 2013 - 12:00 PM Eastern

How to (Finally) Take Control of Your LTV

Jason Ezell President & Co-Founder of Dataium, LLC

This webinar has ended. You may view the recording below.



In the automotive world, Lead to Visitor (LTV) ratio is total traffic to a website divided by the total number of leads generated during a certain time period. In almost every dealership, LTV is a metric that is calculated to determine the success of their online marketing program.

What if I told you that was WRONG? The shocking, almost subversive fact… LTV is actually a formula for success — not a success metric!

How can that be? Jason Ezell, President of Dataium, the only company that studies metrics from dealerships all over the US all day every day, is ready to tell you. LTV is too small of a number to measure success. It must be broken down into separate metrics to really understand what is causing a low LTV. This breakdown will then highlight exactly what to focus on to raise your LTV.

Some of the items discussed during this 1-hour webinar will include:

  • The entire formula to achieve high LTV
  • The 4 major pitfalls that lead to low LTV
  • Analyzing the major effects on LTV

So if you are ready to Finally Take Control of Your LTV, then this is the webinar you simply can’t afford to miss!

PRESENTER: Jason Ezell is the President & Co-Founder of Dataium, LLC, the largest aggregator of auto shopper behavior data in the industry. With almost 25 years experience in the automotive industry, Jason Ezell first managed dealerships for over 8 years before being invited to join Autotrader.com’s first sales team in 1998/99. He then started one of the most unique and respected website companies in the industry. As a member of JD Power’s Internet Round Table, an NADA 20 Group Preferred Speaker and a Digital Dealer Conference Speaker, Ezell is well known as an expert in automotive Internet for his statistical approach to analyzing user data to better understand how to sell cars on the Internet. He can be reached at Jason@Dataium.com.

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