Recorded on May 22, 2014 - 12:00 PM Eastern

How to Protect the Privacy of Your Clients, Your Dealership and Yourself

Kevin Frye eCommerce Director of the Jeff Wyler Automotive Family

This webinar has ended. You may view the recording below.


Whether you want to admit it or not, whether you are prepared or not, a huge train wreck is impending in our market as modern technology and Big Data collide with our consumers’ demand for privacy. If your company doesn’t act accordingly, bad press & lawsuits are sure to follow. After all, a consumer views a privacy breach, no matter how big or small, as a breach in trust…and once you have lost their trust, you will never get the sale.

Do you know how to protect the privacy of your clients, your dealership…and yourself?

In this eye-opening 1 hour webinar, Kevin Frye will discuss creative and leading approaches on how to use transparency to successfully administer the proper privacy settings on your retargeting, your website tracking, your social media strategies, your CRM & more.  You are also going to be surprised to learn how much your behavior is being tracked by retailers & our government so we will also show you how to best protect your privacy online, with your smart phone and with your social media.

As a fellow dealer in the trenches, Kevin creatively mixes real life examples with video & fun giveaways in an entertaining format that will keep you engaged. If you want to find out how to make the right moves with regards to privacy, then this is one webinar you simply cannot afford to miss!

PRESENTER: Kevin Frye is the eCommerce Director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. He has been a leader in the industry with the use of video & video SEO, social media, mobile, website design and managing your online reputation. Before his work with Jeff Wyler, Kevin was an independent business owner who pioneered selling cars online for both dealerships and individual consumers, selling over 500 cars on eBay in one year alone. Kevin was a Naval Aviator for 8 years, with extensive flight hours in Desert Shield and Operation Southern Watch, as well as over 200 combat hours in Desert Storm. He has used the leadership skills he learned in the Navy to keep the Jeff Wyler Automotive Family at the leading edge of automotive ecommerce. Kevin is an accomplished speaker and he can be reached at kevin.frye@jeffwyler.com.

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