Recorded on October 3, 2013 - 12:00 PM Eastern

How to Maximize Your Advertising Budget (and Avoid the Automotive Bermuda Triangle)

Jim Flint President and Founder of Local Search Group

This webinar has ended. You may view the recording below.


There are 3 things that must be considered to properly determine your dealership’s ad budget. Do you know what they are?

Otherwise, your dealership could be in jeopardy of getting caught in the Automotive Bermuda Triangle, the dreaded place where dealerships flounder with their advertising strategy, languish in mediocre to low ROI and virtually disappear in an ocean of their competitors.

Are you there now?

Not to worry — Jim Flint is here to help you navigate through the mysterious advertising waters. In this 1 hour webinar, he will discuss how to prioritize your dealership budget so that you stay ahead of the competition and don’t get lost at sea. You will learn how to:

  • Gain more control over advertising expenditures
  • Determine if advertising dollars are being spent effectively
  • Prioritize ad spending to maximize ROI
  • Properly allocate resources given that cost per sale has become more important than cost per lead

If you are finally ready to maximize your advertising strategy, then this is one webinar you simply can’t afford to miss!

PRESENTER: Jim Flint is the President and Founder of Local Search Group which develops innovative automotive sales and marketing strategies for the 21st century. Flint’s experience while working at the OEM level for Nissan and Toyota and his many years of retail automotive experience provide him with a unique insight and foundation for creating real strategies dealers can put in place today!  With his eye for meaningful detail and the ability to bring it all back to real retail implications, Jim Flint is widely recognized as a thought leader in automotive sales, marketing and advertising. Jim can be reached at Jim@LocalSearchGroup.com.

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