Recorded on September 6, 2012 - 12:00 PM Eastern

How to Make Your Phone Sales up to 500% More Effective

Pogo Parr Vice President of Century Interactive, Automotive

This webinar has ended. You may view the recording below.


It’s no secret that for most dealerships, the phone call represents their best lead. Over and over again, employees are trained how to handle these hot prospects, how to set appointments, and what a follow up phone call should look like. When all is said and done, however, it seems all you’re left with is a well-trained staff who lacks the tools needed to track and reinforce their positive actions. Dealer’s need a solution that encourages good phone behavior, reduces the amount of time, work and energy, and helps sell more cars.

In this free 1-hour webinar, Dealers will learn what it takes to truly analyze a dealership’s phone behavior. They will gain insight on the resources available to identify top phone performers and reward them. Likewise, available tools that recognize weaknesses and missed opportunities will be covered. Any dealer who sees the phone as an essential sales tool shouldn’t miss this presentation!

PRESENTER: Pogo Parr, Vice President of Century Interactive’s Automotive division. After owning and operating Pogo’s Seaside Grill for 5 years, Pogo Parr dove headfirst into the automotive industry with Trader Publishing in 1995. His career advanced quickly from running efforts in the state of Virginia to West Coast Regional Director for Auto Trader products, Auto Mart, and Auto Mercado. In January 2009, Pogo joined CallSource as Vice President of Automotive and led this division to tremendous growth in the telephony space. In May 2012, Pogo joined Century Interactive,a leading automotive call tracking and telephone consulting company, as Vice President of Automotive and can be reached at pogo@centuryinteractive.com.

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