Recorded on July 3, 2013 - 12:00 PM Eastern

Expert from Google Shares Social Media & Mobile Strategies

Mike Shea Strategic Partner Manager at Wildfire by Google

This webinar has ended. You may view the recording below.


The research is clear — today, online user ratings greatly impact the consumer’s choice of dealership and online media is as impactful as the dealership experience in influencing auto shoppers’ decisions.

Consumers have changed the way they shop for cars. Has your dealership kept up?

In this 1-hour webinar, Mike Shea of Google will share several successful dealer examples of social marketing campaigns & ongoing strategies and he will discuss the Google+ search impact for auto dealers. His incredible presentation will be packed with valuable information and will include topics such as:

o   How mobile affects shoppers deciding between brands

o   How people use mobile devices when buying a car

o   How to encourage user reviews, motivate people to engage with social content, and coordinate between national, regional, and local representatives

o   How to drive buyer reviews

o   How to manage reputation & customer support in a timely manner

o   How to maintain a strategic mobile digital marketing strategy

If you are looking for solutions to maximize your Social Media and Mobile strategies, then this is definitely one webinar you cannot afford to miss!

Presenter: Mike Shea is a Strategic Partner Manager at Wildfire by Google, a social media marketing software that enables brands to grow, engage and monetize their social audience. Mike has led the Wildfire Channel Sales Initiative since 2011. In fact, Mike was one of the first 40 employees at Wildfire, where he first served clients in technology operations and marketing strategy.  Mike combines his expertise in the Wildfire Product and Client Services with his passion for marketing and communications to drive results for Google’s partners. Today, Mike is focused on building a scalable, strategic, and integrated digital solution for partners that cater to SMB advertisers. Since the Google acquisition of Wildfire, Mike has managed several pilots with Google Channel Partners, with a focus on several Premier SMB Partners in the automotive industry. Originally from Boston, Mike received his B.S. in Marketing Communications & Advertising from Emerson College and currently resides in San Francisco.

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