Recorded on December 14, 2017 - 12:00 PM Eastern

Expert from Facebook Shares what Dealers Need to Know for 2018

Phillip Rather Head of Automotive Partnerships at Facebook

This webinar has ended. You may view the recording below.


ATTENTION: This webinar was NOT recorded, due to the sensitive (and new!) nature of Philip Rather’s material. If you didn’t get a chance to attend, feel free to fill out the comment form and pass on a question to Philip & the Facebook team. They’ll do their best to answer it

Facebook is far and away the most popular social networking site in the world and Facebook’s impact on the Automotive Industry simply cannot be overstated.


To find out What Dealers Need to Know for 2018, we’re bringing you the goods direct from Facebook.

Phillip Rather is the Head of Automotive Partnerships at Facebook and his decisions shape and build the future of the Automotive vertical at Facebook.

In our penultimate webinar of 2017, Phillip is joining us for an incredible hour to discuss how dealers can take full advantage of the enormous car shopping audience that Facebook provides.

Beyond basic value proposition and strategy, Phillip will also discuss:

  • The increasing value that Facebook offers dealers
  • Recent Facebook products like Appointment Scheduling for Service, Dynamic Ads, and Marketplace
  • Dealer problems that Facebook is going to help solve
  • What Dealers can expect to see that will impact them most in the New Year
  • Insights to the future road map that Facebook is planning for 2018 and beyond.

This is your chance to HEAR AN OVERALL VIEW OF THE DIRECTION THAT FACEBOOK IS TAKING TO IMPROVE CAR AND SERVICE SALES FOR DEALERSHIPS… from the one guy who knows! Don’t you dare miss this presentation! Register Now!

PRESENTER: PHILLIP RATHER is the Head of Automotive Partnerships at Facebook where he works on creating scalable marketing systems that sell cars. Phillip was an early hire for Facebook in Austin where he helped grow it into one of the company’s largest offices, while building many of the first relationships and processes that ultimately became Facebook’s Marketing Partner program. He now focuses on the Retail Auto strategy and ad-tech integrations with industry partners, along with building co-op solutions to help with national to local marketing.

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