Recorded on August 28, 2014 - 12:00 PM Eastern

Cutting through the Advertising Bullsh!t – What REALLY Works

Paul Caldwell Co-Owner and Partner of Moore and Scarry Advertising

This webinar has ended. You may view the recording below.


With today’s harsh economy, everyone in the Auto Industry is feeling the pinch and Dealerships need to make every dollar count! However, each month, countless dealerships nationwide waste thousands of dollars on ineffective advertising efforts. It is vitally important that your dealership employ a strong comprehensive advertising strategy focused on targeting and converting as many car buyers as possible.

But how do you tell what’s real, what’s proven, and where to advertise???

Not to fear — The expert is here and he is ready to help! In this exciting 1 hour webinar presentation, Paul Caldwell of Moore & Scarry will show you where to effectively place your advertising efforts, and how to decipher what new products are real — and which ones are bullsh!t. He will also discuss how much you should dedicate to your advertising budget and what percentage you should allocate to other mediums to get the biggest bang for your buck.

Stop wasting your money! If you are finally ready to learn about Cutting through the Advertising Bullsh!t – What REALLY Works, then this is one webinar you simply can’t afford to miss!

PRESENTER: PAUL CALDWELL is a Co-Owner and Partner of Moore and Scarry Advertising. Hailed as the pioneers of digital advertising, Moore and Scarry is the nation’s largest Tier 3 automotive advertising agency with over 250 franchised dealerships across the country. Enjoying his 20th year in the business, Paul has served key roles in several automotive agencies, direct marketing shops and media outlets. Prior to serving as co-owner of Moore & Scarry, Paul was the VP of Sales at Haystak Digital Marketing and worked at other prominent companies such as McGee & Starr, Clear Channel, ABC, and Virtual Lending Source, along with owning a cluster of radio stations. As owner/partner of Moore and Scarry, Paul’s broad experience and insight into so many different dealerships from every type of market, gives him a unique but focused perspective. He has the objectivity and expertise to know what works – what doesn’t – and where a dealership should wisely invest their advertising dollars. Paul is a highly respected member of the automotive community and he can be reached at PCaldwell@MooreAndScarry.com.

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