Recorded on February 8, 2018 - 12:00 PM Eastern

ADVANCED Lead Handling like a Rockstar!

Bobbie Herron Director of Dealer Performance at ZMOT Drive

This webinar has ended. You may view the recording below.


Download Webinar Handouts

Advanced Lead Handling Like a Rockstar


We asked Automotive Rockstar Bobbie Herron to share a comprehensive advanced lead handling plan that would boost engagement and increase sales.

Challenge accepted!

In this 1-hour, lightning-fast, highly captivating, jam-packed-with-information webinar, Bobbie will discuss (and solve) some of the biggest issues in lead handling. She will be sharing her ADVANCED LEAD HANDLING processes and templates that increase engagement! The best part? You will use the “leads” you already have. No catch. No obligation. No charge.

Attendees will learn:

  • First impressions matter – How to stand out from the crowd
  • Why you should use different processes for different lead types (i.e. trade-in vs finance)
  • What kind of messaging works with different lead sources (i.e. calls vs emails)
  • Email examples that create increased engagement and responses
  • How to make every interaction with a prospective buyer strategic and personalized

This presentation is not for the faint of heart. Only join if you can handle the endless onslaught of knowledge bombs.

Don’t miss this chance to hear from one of the brightest stars of the Automotive Industry. If you are ready to learn ADVANCED Lead Handling Like a Rockstar, and make BIG $$$, then you simply can’t afford to miss this webinar! Register now!

PRESENTER: BOBBIE HERRON is responsible for the creation and implementation of digital marketing strategies and conversion best practices for dealers at ZMOT Drive, an exclusive Automotive Dealership Operations, Lead Handling and CRM Consulting solution. Bobbie had spent over 16 years enjoying a diverse automotive career and various responsibilities within a retail dealership, including General Manager, before coming to ZMOT.  Bobbie now focuses her time on assisting dealers nationwide in increasing their ROI in every department through consulting efforts.  She is a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40”. Bobbie can be reached at BHerron@ZMoTAuto.com.

Call support
(877) 543-4200
Call Sales
(877) 543-6321