Recorded on September 11, 2014 - 12:00 PM Eastern

How to Beat Your Competition with a 360° “Why Buy” Marketing Plan

Ben Koller & Justin Brun Co-Founders of Dynamic Beacon

This webinar has ended. You may view the recording below.


Automotive experts and thought leaders have loudly asserted that you can’t have an effective marketing strategy if your dealership is without a clear answer to ‘Why Should I Buy From You?’.

However, while Dealers may recognize the importance of a strong and compelling “Why Buy” message, most have difficulties effectively delivering that message throughout all their marketing channels.


If not, don’t worry. Ben Koller & Justin Brun from Dynamic Beacon are here to help!

This exciting 1 hour webinar Ben & Justin will discuss how to best promote your Why Buy message with a comprehensive 360° marketing plan. They will cover in great detail the many ways dealerships can effectively brand, promote, and communicate their Why Buy message both online and in-store. By the end of this online presentation, attendees will have several specific, actionable strategies to promote their Why Buy message. From email to the website to video and beyond, you’ll know how to truly leverage your store’s unique differentiator over your competition.

If you are ready to discover how to beat your competition by making a 360° “Why Buy” Marketing Plan, then you simply cannot miss this important presentation!

PRESENTERS: Ben Koller joined Acton Toyota as an Internet sales consultant upon graduating from College of the Holy Cross in 2004. In his nearly decade-long tenure at Acton Toyota, Koller has been the Internet Sales Consultant, Financial Services Manager, Internet Sales Manager and CRM manager. Ben is a co-founder of Dynamic Beacon, Acton Toyota’s dealer-to-dealer digital marketing consultancy, and he can be reached at Ben.Koller@DynamicBeacon.com.

Joining Ben today is Justin Brun who joined the Acton Toyota Internet sales team in January 2005 and was promoted to E-commerce Manager in 2008. Justin is responsible for all of Acton’s digital marketing initiatives. Additionally, Justin has worked to ensure all of the dealership’s marketing efforts, from print collateral to TV advertisements, delivering a consistent message for the Acton Toyota brand. Like Ben, Justin is a co-founder of Dynamic Beacon, offering custom marketing initiatives based on dealership proven strategies and tactics, and he can be reached at Justin.Brun@DynamicBeacon.com.

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