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Trusted Partner Standards Guide

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Trusted Partner Standards Guide

DealerOn is committed to delivering industry-leading digital marketing solutions for the automotive industry. DealerOn’s OnMarketplace is designed to empower third-party application providers with a streamlined integration process that creates operational efficiencies for all parties, near real-time activation of third-party applications, and a scalable integration method without compromising the overall performance of the dealer’s website. To further distinguish the program, DealerOn is introducing the Trusted Partner designation.

The Trusted Partner status highlights solutions that meet the highest standards for quality and reliability, site speed, ADA compliance, and ASC tagging all while building consumer trust, elevating the user experience of each website, and showcasing the platform’s commitment to excellence. Dealers can have confidence when choosing third-party application providers to work with when they see the Trusted App badge in OnMarketplace’s App Store.

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DealerOn is a wonderful partner who gives our applications a powerful presence on dealership websites. We always know what to expect!

Corinne GozikowskiVP, Client Services, CarNow

Learn more about the OnMarketplace.

Partner Types

Further distinguishing the program, DealerOn is introducing the Trusted Partner designation. This exclusive recognition is awarded to partners who meet rigorous standards in four critical areas:

  1. Impact on Site Speed
  2. Accessibility Compliance
  3. Adoption of Automotive Standards Council (ASC) Guidelines
  4. Cybersecurity Best Practices

Partners cannot purchase this distinction; it is achieved solely by meeting DealerOn’s stringent criteria. Trusted Partners will receive a special badge and enhanced visibility on OnMarketplace, providing dealers with confidence in the quality and security of these applications.

DealerOn OEM Partner

  • Standard OEM

DealerOn Partner

  • May not meet trusted standards

DealerOn Trusted Partner

  • Meets standards for speed, ADA compliance, cybersecurity, ASC specs​
  • Receives Trusted badge on App Store for attention​
  • Shown atop the search results for their category for increased visibility​

OnMarketplace

OnMarketplace creates a large ecosystem of vetted partner applications which can be added quickly and easily to a dealer’s website to maximize site impact and effectiveness.