Numbering almost 80 million, Millennials are the fastest-growing, most diverse generation of consumers in the United States and are expected to outspend Baby Boomers next year.
Furthermore, because they have grown up being advertised to more and with increasingly innovative choices for products and services than ever before, Millennials communicate, shop and buy differently than any previous generation. This is why traditional sales and marketing tactics simply do not work with Millennials.
Most dealerships would be kidding themselves to think they are ready for the seismic marketplace shift that will take place in 2017.
DO YOU KNOW HOW TO MARKET AND SELL TO MILLENNIALS?
During this eye-opening 1 hour webinar, Auto Industry progressive retailing expert Cory Mosley will discuss why your marketing and sales strategies must change and how to crack “The Millennial Code”. Cory will share the real facts about millennial buyers including specific strategies you can implement immediately to gain a competitive marketing advantage and sell more cars. Also, attendees will gain valuable insights into marketing to this financially influential generation that will lead to increased conversions and sales.
Millennials, Shmillennials! We got this! If you are you ready to learn How to Crack the “Millennial Code” & Sell More Cars, then you simply can’t afford to miss this powerful presentation! Register Now!
PRESENTER: Cory Mosley, CSP is Founder & Principal of Mosley Automotive, a nationally recognized Automotive sales strategy & training company that focused on progressive sales and marketing strategies that increase customer satisfaction and retention, accelerate sales and fuel profitability. He has built a strong reputation as a go-to sales strategist, consultant and trainer whose techniques and progressive strategies have helped countless dealers build and restructure profitable sales, BDC and Internet operations. Cory developed this approach during a sales and consulting career that now spans more than 18 years. Cory has been a featured speaker and educator at every major Automotive conference and has a client list that includes dealer groups and OEM’s. Cory is the author of The Way I See It – Thoughts, Commentary, and Musings of a Retail Car Guy which is currently available on Amazon.com and is the creator of Mosley 24/7, an on demand training, testing and certification system for dealerships. He can be reached at firstname.lastname@example.org.
Originally recorded: June 9th, 2016.