It can be easy for ISM’s to forget that not everyone has the fastest Internet connections or the biggest monitors when looking at their auto dealer website. In order to maximize the power of your dealership website’s calls to action, inventory links, and specials, try using the Google Browser Size tool.
This webtool allows you to enter the URL of any website. Once the site loads, Google places an overlay showing the percentage of Google visitors that have their browser window set to a size that would allow them to see your site. For example, here is the DealerOn homepage:
In this screen shot, you can see the areas on our homepage that Google visitors can see without having to scroll. For example, the area in the orange section and over to the left can be viewed by approximately half of Google’s website visitors.
It’s important to have your calls to action, lead forms, inventory links, and other high-traffic links showing to as many website visitors as possible. You can use this Google tool to ensure as many people as possible are able to convert to a lead without having to scroll on your site.
While this information shouldn’t be treated as scientific, it’s a good tool to help check how viewable your auto dealer website is by the average Internet user. Keep this in mind when doing any website design work.