Chief Operating Officer

About Mike

Mike joined DealerOn in 2017, and is focused on providing direction & leadership for marketing & sales efforts. He is a well-known name in the digital space for automotive, and has worked with start-ups and Fortune 500s alike.

With a wealth of experience both inside and outside of the automotive industry, Mike Martinez has been focused on getting digital results from the beginning of his career. He is an expert in the fields of product management, sales strategy, digital marketing, and mobile technology, and has provided executive leadership for several industry leaders.

He started his career with Microsoft and later worked with The Cobalt Group, helping establish their sales & marketing teams as they became one of the largest providers of digital solutions to car dealerships. Bringing that same expertise & focus to DealerOn, Mike is responsible for directing the sales & marketing teams to produce record-breaking results and to develop winning strategies for future success.

Mike has also been involved in several startup opportunities, including VOIP and retention marketing ventures with Four Creeks Inc and OneCommand. His experience in the automotive vertical includes companies like AutoPoint and DMEautomotive.

Education: BA in Economics & Management from Western Washington University & MBA from Pacific Lutheran University