COSMOS HAS ARRIVED

Dealer Digital Solutions

We are proud to present Cosmos, a native e-commerce platform that exposes payments to car shoppers the moment they arrive at your website. Cosmos leverages an open retailing experience that showcases lease and finance payments or mirrors the payments offered by third party digital retailing tools. Equipped with a large suite of automation tools, Cosmos will save you time and money.

While upgrading to Cosmos is optional for GM dealers with a current DealerOn website, once you explore the revolutionary features exclusive to our all-new Cosmos platform, you won’t want to pass on the opportunity to give your customers the ultimate online car shopping experience. Get a personalized demo, and upgrade to Cosmos today!

Get your demo and we'll show you how Cosmos will boost leads and conversions.

An industry first native e-commerce solution.

Your shoppers want a different online experience than what’s available from the average website provider. A recent CarGurus study found that over 40% of car shoppers want to see payments before stepping foot in a dealership. And yet, digital retailing in its current state is an extension of the walled-off legacy processes that your customers are reeling against, with payments only available at the end of the process.

Boasting the Automotive Industry’s first native, “open-retail” e-commerce website platform, our Cosmos website platform creates a transparent shopping experience for dealers that closes the e-tailer divide, making it possible to compete on a level playing field with national brand e-tailers.

Cosmos Homepage, SRP, and VDP
cosmos-native

Native

Cosmos offers a unique suite of applications designed to meet shoppers’ exact needs. Making the reliance on third party add-ons and digital agencies a thing of the past.

cosmos-automate

Automated

Connect manufacturer data with your website, Cosmos automates all your critical online dealership functions. Create and sync specials, update your business profiles, generate creative and landing pages, without ever leaving your website.

cosmos-transparent

Transparent

Allow the consumer to decide what type of buyer they are via a guided experience that gives them the ability to choose where, how, and what to buy based on their specific needs without any surprises.

WEBSITE PACKAGES

A PACKAGE TO FIT YOUR DEALERSHIP

We offer a variety of packages to fit the needs of any GM dealership. As part of the OEM program, these packages are offered at a substantial discount versus our regular retail pricing.

BASE

  • ADA Compliant Platform
  • HTTPS
  • Dedicated Account Team
  • Inventory Management
  • Custom Compliant Homepage Design
  • Local SEO Fundamentals
  • Beacon Website Reporting (powered by Google Analytics)
  • Integrated WordPress Blog
  • GM Chat Tool Integration
  • Structured Data Optimized for Local Businesses
  • Unlimited Inventory Exports
  • Enterprise Specials Manager
  • Loop Alerts
  • Loop Send-By-Text
  • Loop eWallet Coupons
  • Search Valet
  • Video Hero (Optional Homepage Video)
  • Lead Driver Coupons
GET STARTED

GENERATE MORE LEADS

PLUS

  • ADA Compliant Platform
  • HTTPS
  • Dedicated Account Team
  • Inventory Management
  • Custom Compliant Homepage Design
  • Local SEO Fundamentals
  • Beacon Website Reporting (powered by Google Analytics)
  • Integrated WordPress Blog
  • GM Chat Tool Integration
  • Structured Data Optimized for Local Businesses
  • Unlimited Inventory Exports
  • Enterprise Specials Manager
  • Loop Alerts
  • Loop Send-By-Text
  • Loop eWallet Coupons
  • Search Valet
  • Video Hero (Optional Homepage Video)
  • Lead Driver Coupons
  • Lead Driver Geo-Fencing
  • Lead Driver Behavioral Targeting
  • A/B Testing (Consulting Included)
  • Dealer Requested Banner Creation (1/month)
  • Dealer Requested Custom Page Creation (1/month)
  • PriceStak Payments
  • PriceStak Locked Offers
  • PriceStak Homepage Shop-By-Payments
GET STARTED

GENERATE THE MOST LEADS

PREMIER

  • ADA Compliant Platform
  • HTTPS
  • Dedicated Account Team
  • Inventory Management
  • Custom Compliant Homepage Design
  • Local SEO Fundamentals
  • Beacon Website Reporting (powered by Google Analytics)
  • Integrated WordPress Blog
  • GM Chat Tool Integration
  • Structured Data Optimized for Local Businesses
  • Unlimited Inventory Exports
  • Enterprise Specials Manager
  • Loop Alerts
  • Loop Send-By-Text
  • Loop eWallet Coupons
  • Search Valet
  • Video Hero (Optional Homepage Video)
  • Lead Driver Coupons
  • Lead Driver Geo-Fencing
  • Lead Driver Behavioral Targeting
  • A/B Testing (Consulting Included)
  • Dealer Requested Banner Creation (2/month)
  • Dealer Requested Custom Page Creation (2/month)
  • PriceStak Payments
  • PriceStak Locked Offers
  • PriceStak Homepage Shop-By-Payments
  • Lead Driver Order-A-Vehicle
  • Beacon ROI Reporting
  • Symphony Automation Bundle
  • Design Studio
GET STARTED

COSMOS FEATURES

NEW SRP (SEARCH RESULTS PAGE)

A modern SRP designed for today’s car shopper. Unlock a host of new features including a widely demanded grid view, a new photo gallery that generates 6x more interactions and a brand-new filtering experience.

pricestak-icon-orange-rgb

PRICESTAK PAYMENTS

Harness the power of payments directly on your site. PriceStak Payments allows you to showcase lease, cash, and finance offers for every vehicle in your inventory. Already have a digital retailing tool? Don’t worry we have you covered, PriceStak Payment can match calculations with any existing digital retailing provider, creating a seamless shopping experience for your customers.

leaddriver-icon-orange-rgb

LEAD DRIVER

Lead Driver is a highly effective, non-intrusive way to target potential customers on both mobile and desktop. It’s a popup, not an ad, so it won’t be blocked by ad-blockers. You can customize the offer to meet your needs. Whether you want to offer $500 off of new vehicles, provide a special discount for service orders, or provide nearly any kind of offer to entice your site visitors to submit a lead.

symphony-icon-orange-rgb

SYMPHONY AUTOMATION SUITE

Create digital marketing harmony with every aspect of your dealership’s digital presence. The Symphony Automation Suite automatically calculates specials and syndicates them to key marketing channels such as Google Ads, Facebook, and Google Business profiles saving time and money while creating a seamless consumer experience for your customers.

loop-icon-orange-rgb

LOOP

Entice your customers to send leads and re-engage in meaningful ways across your website. Shoppers can quickly share vehicles via text with friends or family, download coupons or loyalty offers to their Google or Apple Wallet and request a price drop alert when there is a change in the vehicle’s price.

LOOP E-WALLET COUPONS

Allow consumers to quickly store service coupons and offers in their phone’s eWallet (AppleWallet on IOS or Google Pay on Android devices). Taking advantage of geolocation services, customers who have these coupons on their phones receive lock-screen notifications reminding them to use the coupons that they have downloaded as they pass by the physical location of the dealership.

LOOP SEND-BY-TEXTS

Offers car shoppers the ease of sending information about a vehicle to their phones or simply sharing vehicles with friends and family who are in the car buying process. Loop Send-By-Text is part of the Loop family of features, which focuses on generating meaningful re-engagement opportunities, by keeping your dealership top of mind for prospective car buyers and their connections.

LOOP ALERTS

Allows online car shoppers the ability to set-up a wide variety of notifications based on dealership inventory and pricing. Shoppers can receive text or email notifications every time a vehicle has a drop in price or when a car with their specifications or range of payments appear on a dealer’s site. Loop Alerts are designed to keep car shoppers actively engaged with your dealership and provide a mechanism to keep you top-of-mind in a highly competitive marketplace.

THE DEALERON DIFFERENCE

THE NUMBERS TELL THE STORY

UPGRADING TO COSMOS SHOWS IMMEDIATE RESULTS

+36.4%

Increase in leads for Decorah Chevrolet 

+27.5%

Increase in leads for Abeloff Buick GMC 

+15.3%

Increase in leads for Wallace Chevrolet

WHAT WE DO FOR YOU

TO HELP YOU SELL MORE CARS

At DealerOn, we consistently deliver world-class, industry-leading customer service to our dealership partners. With a 99% DrivingSales Customer Satisfaction Score, and 7-time DrivingSales Top-Rated Website Provider Awards, we strive to provide a truly remarkable customer experience to all of our clients.

Ongoing Site Optimizations

Digital Marketing Strategy

New Products / Features

Best Practices Consulting

Analyze Metrics

Support

FROM OUR CUSTOMERS

I am very pleased with Cosmos. I have been pushing for a new layout, and to see the new layout is fantastic.

— Decorah Chevrolet

Everything with the new platform so far has been smooth.

— Oxendale Buick-GMC

RESPONSIVE WEBSITES

ONE SITE, ANY DEVICE, BEST FOR SEO

DealerOn’s websites use our Responsive Platform, Cosmos, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:

Example GM Website Shown on Different Devices

Better for SEO Responsive Technology is the only solution that doesn’t require User Agent Detection that plagues Google’s bots when crawl your site. A Single URL for each page (using chevrolet.com for desktop and mobile instead of using mobile.chevrolet.com for mobile phones) improves indexing and consolidates all inbound link value.

Better for Conversion Responsive is better for User Experience because (as Google states) it doesn’t rely on User Agent Detection.

Better for Ease of Management Responsive Design requires less management, because you don’t need to create and search optimize multiple versions (Desktop, Mobile, Tablet) of the same content.

Future Proof According to Google Analytics, in 2014 the average GM website had visitors using more than 500 different screen resolutions, and that number is growing! A Responsive Platform is the ONLY way to future-proof your site for all devices – desktops, phones, and tablets.

ADA COMPLIANCE

THE EASY WAY TO MAKE YOUR SITE ACCESSIBLE

DealerOn has partnered with accessiBe, an AI powered accessibility technology provider, that allows dealerships to enhance and remediate the accessibility of their dealer websites. accessiBe plugs directly into DealerOn’s websites and complies with worldwide accessibility laws like ADA, WCAG 2.1, Section 508, AODA, EN 301549 and IS 5568. It’s quick, and easy. accessiBe performs automated audits every 24 hours and uses sophisticated AI to remediate most issues automatically and on the spot as a user browses their site.

LEAD DRIVER BEHAVIORAL TARGETING

BEHAVIORALLY DRIVEN TARGETED OFFERS

Lead Driver Behavioral Targeting is a sophisticated system that dynamically and intelligently serves offers based on how a user is interacting with your website. Having Lead Driver Behavioral Targeting on a site typically increases vehicle sales by 10-20 units per month, and also increases service RO’s. The technology also allows you to A/B test different offers in real-time so you can confidently decide what offers you would like to show.

LEAD DRIVER COUPONS

EFFECTIVE, NON-INTRUSIVE MOBILE COUPON

In 2019, half of the visits to dealership websites were via mobile devices. Furthermore, 33% of US consumers redeemed a mobile coupon. How do you reach those potential customers? Lead Driver Coupons. This is an effective, non-intrusive way to target potential customers on their mobile devices. With Lead Driver Coupons, you can increase your mobile leads by up to 30% or more, and increase ROI on your existing mobile advertising.

ENTERPRISE SPECIALS MANAGER (ESM)

CREATE & DISTRIBUTE SPECIALS AT AN ENTERPRISE LEVEL

Now editing offers on your websites is easy and efficient with the Enterprise Specials Manager, a tool that allows dealers to create and customize special offers without the hassle of support tickets and help desks. We’ve given the control back to our dealers with a tool that allows you to edit in bulk and share offers across multiple dealerships, cutting down on time and hassle.

A/B SPLIT TESTING

TESTING MAKES PERFECT

DealerOn has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeted offers on your own site.

COMPREHENSIVE REPORTING

KNOWLEDGE IS POWER

All of DealerOn’s websites are built, optimized, and serviced by Google Analytics Certified digital consultants. Your website is not just built for conversion, its designed to maximize leads, phone calls, coupon prints, and Google Map views and to track each of these events for optimization purposes.

A mockup of DealerOn's new reporting system

DIGITAL ADVERTISING SERVICES

DealerOn has the creative genius you need and access to some of the most powerful data in the advertising world, which means we can do the heavy lifting for your dealership.

Get a winning digital advertising strategy and start seeing results from your advertising budget. From PPC campaigns, display advertising with remarketing, social and video ads, we help you make all of the right moves to drive more traffic to your site and generate more leads.

Whether your customers are on their phones or browsing their computer, they’re connected to the internet and, potentially, to your dealership. With that kind of opportunity ahead of you, where does your dealership even start? That’s easy, with DealerOn’s digital advertising services.

GET STARTED
  • Our digital advertising services are GM-certified.

  • DealerOn is a Premier Google Partner and Bing Partner

  • Our account execs are well-certified: Google Adwords, Google Analytics, Bing

Google Analytics
Bing Partner

REAL RESULTS

50%

Average Increase in Leads vs Prior Provider

125%

Avg Increase in Trackable ROI vs Prior Provider

Source: DealerOn Customer Data

DIGITAL ADVERTISING PACKAGES

A PACKAGE TO FIT YOUR DEALERSHIP

BASE

  • Dedicated Digital Advertising Strategist
  • Monthly Strategy & Performance Review Call
  • Advertising Call Tracking
  • Monthly Performance Reporting
  • Paid Search – New & Used
  • Paid Search – Parts, Service, Body Shop
  • GDN Display/Remarketing
  • Advertising Assets – Standard (3 Sets/Mo)
ENROLL & GET STARTED

PLUS

  • Dedicated Digital Advertising Strategist
  • Monthly Strategy & Performance Review Call
  • Advertising Call Tracking
  • Monthly Performance Reporting
  • Paid Search – New & Used
  • Paid Search – Parts, Service, Body Shop
  • GDN Display/Remarketing
  • Advertising Assets – Standard (3 Sets/Mo)
  • Paid Search – Dynamic
  • Paid Social – Dynamic
  • Google Vehicle Ads
  • Programatic/Contextual Display
ENROLL & GET STARTED

PREMIER

  • Dedicated Digital Advertising Strategist
  • Monthly Strategy & Performance Review Call
  • Advertising Call Tracking
  • Monthly Performance Reporting
  • Paid Search – New & Used
  • Paid Search – Parts, Service, Body Shop
  • GDN Display/Remarketing
  • Advertising Assets – Standard (3 Sets/Mo)
  • Paid Search – Dynamic
  • Paid Social – Dynamic
  • Google Vehicle Ads
  • Programatic/Contextual Display
  • Video Traffic (YouTube Advertising)
  • Video Traffic (OTT Advertising)
  • Streaming Audio
ENROLL & GET STARTED

ADDITIONAL SERVICES

  • Dedicated certified Google Ads / Analytics / Bing expert
  • 24/7 real-time traffic, lead, and conversion attribution and reporting
  • Regularly scheduled strategy review calls
  • Special access to Google Ads Beta projects
  • Google Store Visit reporting (where available)
  • Fully integrated, end-to-end call & lead tracking at the keyword level

GET EVEN BETTER RESULTS

A LA CARTE UPGRADES

For prices, Enroll or call (877) 543-6321

SOCIAL

Facebook Sales & Service Campaigns

DISPLAY

Dynamic VIN-level Retargeting Campaigns

VIDEO

Premier Google/YouTube
Partner

ELITE SEO

Comprehensive, fully managed SEO service with content creation & optimization, weekly blog posts, link building, citation cleaning, and citation building

PRECISION-TARGETED PPC AND DISPLAY ADVERTISING

GET RESULTS, NOT JUST CLICKS

DealerOn provides hand-crafted, precision-targeted PPC and display advertising with remarketing tailored to the specific needs of your dealership in your particular market. Always be in the know with our fully-transparent reporting. Top that off with exceptional, dedicated, and fully Google-certified account strategists.

SOCIAL & VIDEO ADVERTISING

BUILD BRAND AWARENESS FOR YOUR DEALERSHIP

DealerOn provides social and video advertising services to bring you holistic online advertising services. Ensure that your customers find you on Facebook, Instagram and YouTube. Take advantage of the newest features including combining search data to target YouTube customers.

Social & Video Demo
Marketing strategists discuss data and analytics.

MARKET DRIVEN CAMPAIGN STRATEGY

BASED ON YOUR LOCAL MARKET

We partner with you to understand your inventory and market monthly. That way, we’re always generating relevant market-driven campaign strategy with a no-money-wasted philosophy.

NO COOKIE-CUTTER SETUPS

TAILORED TO YOUR UNIQUE NEEDS

We take boutique to a higher level. Your account strategists work with you to customize ad copy, display creative, and your targeting strategy on a weekly basis.

Crossed-out cookie cutters shaped like cars.
A DealerOn Customer Success Manager speaks with a client. DealerOn has a 99% DrivingSales customer satisfaction score.

EXCEPTIONAL CUSTOMER SERVICE

YOUR DIGITAL ADVERTISING PARTNER

Our account strategists only manage 35-40 accounts. A low account to rep ratio allows for qualitatively better personalization and service. You will receive weekly updates on changes made to the account. A call once a month at a minimum or per your choosing and ready assistance when you need it.

LOCAL SEO

LOCAL SEO PACKAGES

DealerOn’s active local SEO management service enhances your local search visibility through expert, ongoing optimization of critical on site and off site signals. Plus we provide detailed reporting to keep you in the know. The descriptions to the left are a somewhat simplified description of our offerings. To learn more about the extensive breadth and depth of our active local SEO services, please get in touch with us.

BASE

  • Google Analytics Setup, Google Search Console Setup
  • Metadata Audit, URL Audit, Content Audit
  • Keyword Research, Optimization Roadmap
  • Metadata Creation / Curation
  • Strategy-Based Content Creation
  • Internal Link Building
  • Local Search Optimizations
  • Model Research Pages (4)
  • Custom Blogs (1/Month)
  • GBP Verification & Management, Bing Listings
  • Backlink Monitoring & Cleanup
  • Facebook Posts (1/week)
  • Twitter Posts (2/week)
  • GBP Posts (1/month)
  • GBP Q/A Monitoring & Response
  • Fully Responsive Website
  • ADA Ready
  • 301 Redirects for Top Pages of Previous Site
  • SSL Certified & Security Checks
  • Call Tracking
  • Website Health Maintenance
  • Schema
  • Website Health Audit, Crawl Error Management
  • Canonical Tags, Sitemap Curation
  • Website Health Audit, Crawl Error Management
  • Canonical Tags, Sitemap Curation
  • UX & UI Audit / Suggestions
  • Performance & Strategy Review Calls (Bi-Monthly)
  • Custom Performance Reports (Monthly)
  • SEO Consultant Support via Email (Unlimited)
  • Competitor and Investigatory Support via Email (2x/year)
ENROLL & GET STARTED

PLUS

  • Google Analytics Setup, Google Search Console Setup
  • Metadata Audit, URL Audit, Content Audit
  • Keyword Research, Optimization Roadmap
  • Competitive Research, Online Presence Audit
  • Metadata Creation / Curation
  • Strategy-Based Content Creation
  • Internal Link Building
  • Local Search Optimizations
  • Model Research Pages (9)
  • Custom Blogs (3/month)
  • Comparison Pages (2/year)
  • Image Optimizations
  • GBP Verification & Management, Bing Listings
  • Backlink Monitoring & Cleanup
  • Active Backlink Creation
  • Local Citation Creation & Optimization
  • Facebook Posts (4/week)
  • Twitter Posts (4/week)
  • GBP Posts (1/month)
  • GBP Q/A Monitoring & Response
  • Integrated Content Marketing
  • Facebook Reviews Monitoring
  • GBP Reviews Monitoring
  • Fully Responsive Website
  • ADA Ready
  • 301 Redirects for Top Pages of Previous Site
  • SSL Certified & Security Checks
  • Call Tracking
  • Website Health Maintenance
  • Schema
  • Website Health Audit, Crawl Error Management
  • Canonical Tags, Sitemap Curation
  • UX & UI Audit / Suggestions
  • Website Health Audit, Crawl Error Management
  • Canonical Tags, Sitemap Curation
  • UX & UI Audit / Suggestions
  • Performance & Strategy Review Calls (Monthly)
  • Custom Performance Reports (Monthly)
  • Goal Conversion Tracking
  • Visual Analytics
  • SEO Consultant Support via Email (Unlimited)
  • Competitor and Investigatory Support via Email (4x/year)
ENROLL & GET STARTED

PREMIER

  • Google Analytics Setup, Google Search Console Setup
  • Metadata Audit, URL Audit, Content Audit
  • Keyword Research, Optimization Roadmap
  • Competitive Research, Online Presence Audit
  • Reputation Management Research
  • Metadata Creation / Curation
  • Strategy-Based Content Creation
  • Internal Link Building
  • Local Search Optimizations
  • Model Research Pages (All)
  • Custom Blogs (4/month)
  • Comparison Pages (4/year)
  • Image Optimizations
  • GBP Verification & Management, Bing Listings
  • Backlink Monitoring & Cleanup
  • Active Backlink Creation
  • Local Citation Creation & Optimization
  • Facebook Posts (7/week)
  • Twitter Posts (7/week)
  • GBP Posts (4/month)
  • GBP Q/A Monitoring & Response
  • Integrated Content Marketing
  • Facebook Reviews Monitoring
  • GBP Reviews Monitoring
  • Yelp Reviews Monitoring, Active Reputation Management
  • Fully Responsive Website
  • ADA Ready
  • 301 Redirects for Top Pages of Previous Site
  • SSL Certified & Security Checks
  • Call Tracking
  • Website Health Maintenance
  • Schema
  • Website Health Audit, Crawl Error Management
  • Canonical Tags, Sitemap Curation
  • UX & UI Audit / Suggestions
  • Website Health Audit, Crawl Error Management
  • Canonical Tags, Sitemap Curation
  • UX & UI Audit / Suggestions
  • Performance & Strategy Review Calls (Monthly)
  • Custom Performance Reports (Monthly)
  • Goal Conversion Tracking
  • Visual Analytics
  • SEO Consultant Support via Email (Unlimited)
  • Competitor and Investigatory Support via Email (Unlimited)
ENROLL & GET STARTED

TAKE YOUR GM DEALERSHIP TO THE NEXT LEVEL

GET STARTED

(877) 543-6321