The Digital Marketing Strategies Conference is a high-level executive planning event, designed to assist automotive dealers with creating a market-dominating digital marketing strategy for the year ahead. Held annually, this event brings the top thought leaders from the automotive marketing industry to beautiful Austin for an intimate conference experience unlike any other.

Session Details:

Keynote: 1+1 = Way More Than You Think
Presented by DealerOn + Stream Companies
Chris Deringer, DealerOn, Chief Business Development Officer
Day 2 | 4:45PM | Waterloo Ballroom

Are you ready to question the status quo? It’s time to rethink not only the tools at your disposal but also what your clients should expect from a partner. Despite technological advancements, the fundamental problems in our industry persist and even worsen.

We’ve grown accustomed to the standards set before us, but it’s essential to push the whole industry forward, not just make individual improvements. Accepting anything less than the best is no longer sufficient.

Join our very own Chris Deringer and Darren Haygood from Stream Companies as they challenge your perceptions, tackle the challenges faced by dealers and their partners, and offer solutions to increase efficiency and provide customers with a better shopping experience. Get ready to QUESTION everything.

Workshop: GA4 Training
Dustin Lester, DealerOn, Data Program Manager
Day 1 | 11:00AM | Room 604-605

This 2 hour session will provide practical, hands-on training with top industry experts addressing challenges and opportunities in GA4.
Note: Limited to 75 attendees. Must sign up for the training at the final steps of ticket checkout.

Workshop: GA4 Reporting and Data Analysis
Dustin Lester, DealerOn, Data Program Manager
Day 2 | 9:00AM | Room 403-404

In this workshop we will review how to create adhoc reports using GA4 Explorations and also how to build robust reports using GA4 data in Looker Studio.

Workshop: Fixing Your GA4 Accounts to Optimize Google Ads Campaigns
Dustin Lester, DealerOn, Data Program Manager
Day 3 | 10:00AM | Waterloo Ballroom

The majority of dealers still lack the proper configurations to optimize their Google Ads campaigns. Agencies are pointing fingers and tech companies and website companies say that they are not paid to manage third party vendors. Sadly, the dealers lose in this high stakes gamble that guessing at who engages and converts on a dealer’s website is ok. It’s not and it has to stop.