UPCOMING WEBINAR

Google It: Google Tools Decoded

It’s Google’s world…we’re just optimizing in it.

With recent rollouts like AI-powered search, the way you use Google’s suite of tools matters more than ever. From Google Ads to GA4, there’s a lot to keep up with, and even more to take advantage of.

Register for this webinar and listen in as the “Google Whisperer” and Director of Product Insights, Colleen Harris, joins Director of Marketing Erin Zaborac to break down how Google’s ecosystem works together, and how you can make it work for you.

We’ll cover key updates, tips, and strategies across:
  • Google Ads & Performance Max
    Learn how to track the events that actually matter—and how to make Performance Max live up to its name.
  • Search Console & Vehicle Listings
    Go beyond the basics with structured data insights and a 360° view of your online presence.
  • Google Business Profiles
    What’s new, what’s working, and how to keep your local presence in top shape.
  • Merchant Center for Automotive
    Discover the automotive-specific features that can give your listings a serious boost.
  • Google Tag Manager & GA4
    Know what’s going in your container, what should go in, and how to keep your data clean, useful, and actionable including what AI tools GA4 can (and can’t) track.

As always, we’ll be answering your questions live and you can submit them ahead of time when you register. Can’t make it to the live session? No problem. Register anyway and get quick access to the full recording and materials after the event.

Register for our webinar “Google It: Google Tools Decoded”

June 26, 2025
1PM EST

REGISTER NOW

Scroll-Stopping Social Strategies

May 22, 2025

Social media moves fast—is your dealership keeping up? DealerOn’s Director of Marketing, Erin Zaborac and Meta’s Automotive Tech Lead, Ryan Bolz host a high-energy session where likes, clicks, and leads take center stage.

We’re diving deep into Meta’s social toolbox to uncover what makes audiences actually stop scrolling and start engaging. From crafting content that pops on Facebook and Instagram to using data like a pro, you’ll learn how to turn your dealership’s social presence into a lead-generating powerhouse.

Watch the Recording (5/22/25)

Spring Into Action: Optimizing Your Website

March 27, 2025

Spring is in the air, and DealerOn is here to help you sweep away the digital dust and freshen up one of the most important Spring cleaning projects your dealership has – optimizing your website! You might look at your website every day, but do you REALLY inspect every nook and cranny?

Whether you’re polishing it daily or it’s been a while since your last deep clean, this webinar will help you spot the cobwebs in your digital showroom and highlight areas where a little scrubbing can go a long way in boosting engagement. Our hosts Erin Zaborac and Senior Director of Product, Christina Cuatto, help you dust off your SRP, mop up your VDP, and fold in fixed operations for a website that shines just in time for Spring.

Watch the Recording (3/27/25)

Resources
Utilize our Spring-Cleaning Checklist to overhaul mission-critical sections of your site, significantly improving user experience and boosting conversions and sales.
DOWNLOAD YOUR CHECKLIST

Analytics Unleashed

February 20, 2025
DealerOn was excited to kick off our brand-new webinar series with a fan-favorite topic: Google Analytics!

Erin Zaborac, Director of Marketing, and Colleen Harris, Director of Product Insights and "Google Whisperer", had a great session packed with the WHAT, WHY, and most importantly, the HOW-TOs you need of website analytics.

Watch the Recording (2/20/25)