DealerOn has long been known for providing the highest converting dealership website platform available. Our relentless pursuit of continuous improvement in conversion is driven by continued testing and following where the data leads us.
This scientific approach to improvement is applied throughout the platform, including to our many lead generation tools that enhance and extend your DealerOn website’s natural conversion advantage.
The scientific method requires that advances be challenged and tested again and again. We recently conducted such a test for a Ford dealer who challenged us to prove that our lead enhancement tools like BTS (Behavioral Tracking System) created meaningful improvements in conversion. Never ones to shrink from a challenge we did exactly that, using our A|B testing capability to test a version of their website with the lead tools enabled, and a version of their website without the lead tools. We then compared those results against a benchmark of results from March, the month prior to the test.