Morgan McClure Chevrolet partnered with DealerOn to overhaul their campaign strategy, focusing on conversions, reallocating budget to high-intent campaigns, and keeping the same ad spend. The results? Lead volume more than doubled with consistent month-over-month growth.
Our Digital Advertising team increased vehicle views, time on site, and doubled lead volume for Morgan McClure Chevrolet without increasing their advertising budget. Read the full case study.
When it comes to digital advertising, success isn’t always about spending more, it’s about spending smarter. Morgan McClure Chevrolet’s recent results with DealerOn’s Digital Advertising program prove just that.
The Challenge
Morgan McClure Chevrolet already had an established advertising presence, but the dealership wanted more than visibility, they wanted more leads. Their campaigns were running on a Maximize Clicks bidding strategy, targeting “New Shopper” and “Used Local” audiences. While these tactics drove traffic, they weren’t delivering enough conversions to meet the dealership’s goals.
The Strategic Shift
DealerOn’s Digital Advertising team took a closer look and implemented three key strategies:
- Bidding Strategy Overhaul
Switched from Maximize Clicks to Maximize Conversions, ensuring every dollar was focused on driving actual leads, not just traffic. - Budget Reallocation for High-Intent Visibility
Shifted ad spend from lower-performing “New Shopper” and “Used Local” campaigns to “Brand” and “Local” campaigns, targeting high-intent shoppers actively searching for a dealership in their area. - Maximized Results Without Increasing Spend
Most importantly, we kept the overall ad budget the same proving that results come from strategy, not just dollars.
The Results
The impact was immediate and measurable:
- Lead volume more than doubled since implementing the new strategy, leads have increase more than 2x
- Consistent month-over-month growth in conversions.
- No increased ad spend required thanks to aligning tactics directly with goals.
The Takeaway
Morgan McClure Chevrolet’s success story shows that with the right campaign strategy, dealers can transform their digital advertising into a high-performing lead generation engine without a bigger budget.
If you want to experience DealerOn’s Digital Advertising program and see results like these, schedule a demo today and let’s talk about how we can maximize your ad spend.
