OFF SITE SIGNALS
Contrary to popular belief, SEO is not simply the content on your website. In fact, the most important signal for Google’s algorithm is having other websites link to your website. Location signals based on your citations and directory listings also come into play, so it’s important to understand the role of off site SEO signals.
Local links for the win
Links from other websites pointing back to your dealership website are the most important ranking signal in Google’s algorithm. Since we’re talking Local SEO, it’s even more important that those links come from websites and businesses in your local area. Most automotive SEO agencies don’t even do link building, or they only go after links from low quality directory sites. Our team spends a significant amount of time trying to get quality links from local businesses. Sure, it’s more work – but it’s work that provides proven results.
Citations (aka directory listings)
Citations are the Local SEO term for your directory listings. Any time your dealership’s name, address, and phone number are listed on another website. Google’s algorithm expects that your citations will will be 100% consistent. If you’ve got different phone numbers listed, or different addresses, or even misspelled dealership names, that sends a bad signal to Google. Our team will clean up any bad data and then look for new opportunities for relevant citations.
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On Site Signals
Your on site signals are all the things on your site being optimized for local search results. This will include the content on your site, your blog, as well as the dealership’s name, address, and your phone number.
Off Site Signals
Links are the biggest part of your off site signals, but so are your listing sites, like Google My Business. Getting active in your local community is another type of “signal” that doesn’t require a computer to optimize.
Your social activity is more important than you think, which means that people pay attention to those posts your dealership is putting out. If they’re all about your new financing options & inventory, well, that’s not very social is it?
Since people trust reviews more than they trust businesses (in general), it’s crucial to have positive reviews from varied sources. If you’ve got that one family member who posts 20 different reviews for your dealership’s Facebook page, tell them to retire their well-worn keyboard, because you’ve got a new technique.
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