DealerOn’s Smart Inventory Manager (SIM) is available and dealers can now select SIM as a certified Dealer Vehicle Inventory Manager! Manage pricing, photos, and dealer offers all in one place and send it directly to D2C2 in near real time.
Included in all GM website packages, SIM puts powerful, time-saving inventory control right at your fingertips.
DealerOn’s comprehensive suite of products combines the three most important digital marketing levers (Website, SEO, and SEM) under a single platform. DealerOn’s data-driven, end-to-end solution not only provides dealers with the highest ROI, but also gives them the data transparency they need to confidently reinvest and grow their business through their digital marketing.
Boasting the Automotive Industry’s first native, “open-retail” e-commerce website platform, DealerOn’s Cosmos website platform creates a transparent shopping experience for dealers that closes the e-tailer divide, making it possible to compete on a level playing field with national brand e-tailers.
Cosmos offers a unique suite of applications designed to meet shoppers’ exact needs. Making the reliance on third party add-ons and digital agencies a thing of the past.
Connect manufacturer data with your website, Cosmos automates all your critical online dealership functions. Create and sync specials, update your business profiles, generate creative and landing pages, without ever leaving your website.
Allow the consumer to decide what type of buyer they are via a guided experience that gives them the ability to choose where, how, and what to buy based on their specific needs without any surprises.
Manage pricing, photos, and dealer offers all in one place and send it directly to D2C2 in near real time. Included in all GM website packages, SIM puts powerful, time-saving inventory control right at your fingertips.
Harness the power of payments directly on your site. PriceStak Payments allows you to showcase lease, cash, and finance offers for every vehicle in your inventory. Already have a digital retailing tool? Don’t worry we have you covered, PriceStak Payment can match calculations with any existing digital retailing provider, creating a seamless shopping experience for your customers.
Lead Driver is a highly effective, non-intrusive way to target potential customers on both mobile and desktop. It’s a popup, not an ad, so it won’t be blocked by ad-blockers. You can customize the offer to meet your needs. Whether you want to offer $500 off of new vehicles, provide a special discount for service orders, or provide nearly any kind of offer to entice your site visitors to submit a lead.
Create digital marketing harmony with every aspect of your dealership’s digital presence. The Symphony Automation Suite automatically calculates specials and syndicates them to key marketing channels such as Google Ads, Facebook, and Google Business profiles saving time and money while creating a seamless consumer experience for your customers.
Entice your customers to send leads and re-engage in meaningful ways across your website. Shoppers can quickly share vehicles via text with friends or family, download coupons or loyalty offers to their Google or Apple Wallet and request a price drop alert when there is a change in the vehicle’s price.
Allow consumers to quickly store service coupons and offers in their phone’s eWallet (AppleWallet on IOS or Google Pay on Android devices). Taking advantage of geolocation services, customers who have these coupons on their phones receive lock-screen notifications reminding them to use the coupons that they have downloaded as they pass by the physical location of the dealership.
Offers car shoppers the ease of sending information about a vehicle to their phones or simply sharing vehicles with friends and family who are in the car buying process. Loop Send-By-Text is part of the Loop family of features, which focuses on generating meaningful re-engagement opportunities, by keeping your dealership top of mind for prospective car buyers and their connections.
Allows online car shoppers the ability to set-up a wide variety of notifications based on dealership inventory and pricing. Shoppers can receive text or email notifications every time a vehicle has a drop in price or when a car with their specifications or range of payments appear on a dealer’s site. Loop Alerts are designed to keep car shoppers actively engaged with your dealership and provide a mechanism to keep you top-of-mind in a highly competitive marketplace.
Design Studio is an integrated DealerOn application that allows dealers to generate beautiful agency quality creative without the cost. Design Studio employs an easy to use drag and drop interface that allows dealers to select from hundreds of pre-built templates that can be customized to their needs. Dealers can also have custom templates designed and uploaded for their dealerships to build banners and other image-based creative.
UPGRADING TO COSMOS SHOWS IMMEDIATE RESULTS
+36.4%
Increase in leads for Decorah Chevrolet
+27.5%
Increase in leads for Abeloff Buick GMC
+15.3%
Increase in leads for Wallace Chevrolet
TO HELP YOU SELL MORE CARS
At DealerOn, we consistently deliver world-class, industry-leading customer service to our dealership partners. With a 99% DrivingSales Customer Satisfaction Score, and 7-time DrivingSales Top-Rated Website Provider Awards, we strive to provide a truly remarkable customer experience to all of our clients.
Ongoing Site Optimizations
Digital Marketing Strategy
New Products / Features
Best Practices Consulting
Analyze Metrics
Support
“I am very pleased with Cosmos. I have been pushing for a new layout, and to see the new layout is fantastic.”
ONE SITE, ANY DEVICE, BEST FOR SEO
DealerOn’s websites use our Responsive Platform, Cosmos, to deliver the optimal experience to your desktop or mobile customers. We use Responsive Design (as opposed to a Multi-URL, Adaptive or Seamless platform) for the same reasons that Google recommends it:
Better for SEO Responsive Technology is the only solution that doesn’t require User Agent Detection that plagues Google’s bots when they crawl your site. A Single URL for each page (using chevrolet.com for desktop and mobile instead of using mobile.chevrolet.com for mobile phones) improves indexing and consolidates all inbound link value.
Better for Conversion Responsive is better for User Experience because (as Google states) it doesn’t rely on User Agent Detection.
Better for Ease of Management Responsive Design requires less management, because you don’t need to create and search optimize multiple versions (Desktop, Mobile, Tablet) of the same content.
Future Proof According to Google Analytics, in 2014 the average GM website had visitors using more than 500 different screen resolutions, and that number is growing! A Responsive Platform is the ONLY way to future-proof your site for all devices – desktops, phones, and tablets.
THE EASY WAY TO MAKE YOUR SITE ACCESSIBLE
DealerOn has partnered with accessiBe, an AI powered accessibility technology provider, that allows dealerships to enhance and remediate the accessibility of their dealer websites. accessiBe plugs directly into DealerOn’s websites and complies with worldwide accessibility laws like ADA, WCAG 2.1, Section 508, AODA, EN 301549 and IS 5568. It’s quick, and easy. accessiBe performs automated audits every 24 hours and uses sophisticated AI to remediate most issues automatically and on the spot as a user browses their site.
BEHAVIORALLY DRIVEN TARGETED OFFERS
Lead Driver Behavioral Targeting is a sophisticated system that dynamically and intelligently serves offers based on how a user is interacting with your website. Having Lead Driver Behavioral Targeting on a site typically increases vehicle sales by 10-20 units per month, and also increases service RO’s. The technology also allows you to A/B test different offers in real-time so you can confidently decide what offers you would like to show.
EFFECTIVE, NON-INTRUSIVE MOBILE COUPON
In 2019, half of the visits to dealership websites were via mobile devices. Furthermore, 33% of US consumers redeemed a mobile coupon. How do you reach those potential customers? Lead Driver Coupons. This is an effective, non-intrusive way to target potential customers on their mobile devices. With Lead Driver Coupons, you can increase your mobile leads by up to 30% or more, and increase ROI on your existing mobile advertising.
CREATE & DISTRIBUTE SPECIALS AT AN ENTERPRISE LEVEL
Now editing offers on your websites is easy and efficient with the Enterprise Specials Manager, a tool that allows dealers to create and customize special offers without the hassle of support tickets and help desks. We’ve given the control back to our dealers with a tool that allows you to edit in bulk and share offers across multiple dealerships, cutting down on time and hassle.
TESTING MAKES PERFECT
DealerOn has pioneered A/B testing in the retail automotive space. Your site will immediately reap the optimization learnings from each A/B test that we conduct on our platform, and you may A/B test behaviorally targeted offers on your own site.
KNOWLEDGE IS POWER
All of DealerOn’s websites are built, optimized, and serviced by Google Analytics Certified digital consultants. Your website is not just built for conversion, its designed to maximize leads, phone calls, coupon prints, and Google Map views and to track each of these events for optimization purposes.
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