Compliance, privacy, and accessibility are more than legal requirements; they’re competitive advantages. Learn how DealerOn’s secure, accessible platform and trusted integrations help dealers create inclusive, high-performing websites that meet modern standards.
This article explores how transparent data practices and ADA-compliant design build trust, reduce risk, and expand your reach.
In today’s digital landscape, dealership websites do far more than showcase inventory, they represent trust, responsibility, and inclusivity. As regulations evolve and consumer expectations rise, ensuring your website meets modern standards for compliance, privacy, and accessibility isn’t just a legal checkbox. It’s a competitive advantage.
Privacy and Compliance: Building Trust Through Transparency
Consumers care deeply about how their data is collected and used. 94% of consumers want control over their data, and 92% are more likely to trust companies that give them that control.*
For dealers, that means clearly communicating privacy policies, offering cookie consent options, and allowing users to manage their data preferences. Consent Management Platforms (CMPs) simplify this process with automated privacy tools that align with major regulations such as CCPA and GDPR, while maintaining site performance and user experience.
94% of consumers want control over their data, and 92% are more likely to trust companies that give them that control.
In short: privacy compliance isn’t optional. It’s essential to maintaining customer trust and protecting your business from costly legal risks.
Accessibility: Expanding Your Reach and Reducing Legal Risk
Web accessibility ensures that everyone, including people with disabilities, can access and interact with your website. The Americans with Disabilities Act (ADA) explicitly applies to websites, meaning that digital spaces are held to the same standards as physical ones.
An accessible website not only fulfills this legal obligation but also expands your market. Roughly 28% of U.S. adults live with a disability**, representing a significant portion of potential car buyers and influencers of car purchases.
Accessibility can also positively impact SEO, improve user experience, and can even qualify your business for tax credits. DealerOn’s integration with accessiBe helps dealers achieve ADA and WCAG compliance seamlessly, keeping their sites inclusive and compliant.
More Than Compliance. It’s About Connection
When dealerships prioritize compliance and accessibility, they’re not just avoiding penalties, they’re creating digital experiences that are safe, trustworthy, and welcoming for all customers.
As technology evolves, privacy laws and accessibility standards will continue to shift. Partnering with experts like DealerOn, Termly, and accessiBe ensures that your website adapts to these changes, protecting your dealership while elevating your customer experience.
Hear more about compliance and accessibility on one of our latest DealerOn webinars. Schedule a demo to discuss how Termly and accessiBe can help protect your dealership.
*Termly data 2025
**CDC 2025
