A personalized online showroom for every visitor.
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Serve personalized website content
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Leverage your audience data to amplify conversions
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Full integration with wide range of industry data sources
Experience Real-Time Website Personalization with DealerOn Signals
Is your dealership’s website just showcasing cars, or is it actively selling them?
That’s where DealerOn Signals steps in.
DealerOn Signals is software that uses your data to customize key areas of your site for every individual who visits. It’s like having a skilled salesperson who knows exactly what each customer wants, even before they do.
80% of consumers are more likely to purchase when businesses offer personalized experiences.
By leveraging various data sources, DealerOn Signals creates a unique shopping experience for each of your website visitors. This means your site responds to what customers are looking for in real-time, making every visit a step closer to a sale without having to rely on traditional log-ins.
Schedule your demo today and see how DealerOn Signals can redefine the car shopping experience for your customers.
Schedule Your Signals Demo
Get to know the next evolution in dealership websites.
CASE STUDY
MATTHEWS MOTORS
Partnering with Matthews Motors, including their Clayton location, DealerOn deployed the Signals personalization across multiple dealership sites. Adding Signals to the sites has led to a significant increase in online shopper engagement and lead generation.
Signals is DealerOn’s website personalization engine that uses a dealership’s own data, including browsing activity and UTM source, to dynamically customize content, calls to action, and inventory recommendations for each visitor, all without requiring a login.
By implementing DealerOn Signals across the Matthews Motors websites, the team successfully transformed casual browsers into highly engaged, motivated buyers. The platform delivers relevant, timely messaging that guides shoppers through their purchase journey, ultimately encouraging them to take action and convert.
DOWNLOAD CASE STUDY
Working closely with eCommerce Director Marty Valldejuli, the DealerOn team developed targeted campaigns featuring compelling “Why Buy” messaging. These campaigns were strategically designed to guide visitors toward digital retailing tools and convert more leads.
+116%
ENGAGEMENT RATE
Shoppers who engaged with Signals (viewed or clicked) had an engagement rate 116% higher than those who did not interact with any Signals messaging.
+85%
SIGNALS INFLUENCED LEADS
Even more impressively, 85% of leads were influenced by Signals. These visitors saw at least one Signals banner during their browsing session before converting.
3x
TIME ON SITE
The average session duration for users interacting with Signals was 6 minutes and 41 seconds, nearly triple the 2 minutes and 32 seconds average for non-Signals sessions.
2x
MORE LIKELY TO CONVERT
Consumers who view or interact with a Signals ad are twice as likely to convert to a lead.
Targeted Custom Content
Create targeted content based on a broad range of audiences and shopper journeys, such as – Lease Returnees, Trade-In with Positive Equity, or Service Interval Customers.
Custom Vehicle Recommendations
With ‘For You’ vehicle recommendations, your website learns from visitor behavior – such as browsing specific models, colors, or price ranges – to display cars that match their preferences.
Each recommended vehicle is clearly marked with a ‘For You’ tag, giving shoppers a personalized touch and a more intuitive browsing experience. This feature keeps customers engaged, surfaces vehicles they may have missed, and delivers a shopping journey that feels tailor-made for them.
Unique Website Experiences
If you’re a dealer investing heavily in CDPs and other data storage solutions, leveraging that data for tailor-made website experiences becomes possible exclusively through DealerOn Signals.
Featured on ASOTU
Our Director of Product Management, Tina Cuatto, joined the ASOTU crew to to discuss website personalization and its impact on the automotive industry.
The conversation covers everything from Tina’s love for Philly sports to her work with website personalization at DealerOn, where she’s helping to make car shopping more tailored and less invasive. Web personalization involves tailoring online car shopping experiences by showing relevant content and recommendations based on each visitor’s behavior and preferences.
A personalized online showroom for every visitor.
DealerOn Signals creates personalized website experiences for every customer, delivering highly targeted and relevant offers based on the shopper’s individual history, behaviors and interests.
PERSONALIZE YOUR WEBSITE
A personalized online showroom for every visitor.
DealerOn Signals creates personalized website experiences for every customer, delivering highly targeted and relevant offers based on the shopper’s individual history, behaviors and interests.
PERSONALIZE YOUR WEBSITE
