Search Engine Optimization (SEO)


Tales from the Trenches – Don’t let a vendor hold you hostage!


This week’s Wednesday Workshop shares another crazy story from the trenches… This time, it’s a scary story about a vendor holding a dealership hostage! You’ll have to watch the video to get the full story – but make sure you’re not letting any of your vendors dictate how you run your dealership!

Check out our new Local SEO Guide


Grab a copy of our SEO guide today!

In this week’s Wednesday Workshop video, we talk about the release of our new book about Local SEO… OK, so it’s an e-book, and we’re not done writing it yet – but the first section is finished, and we’re releasing it as a stand-alone guide!

The first section covers on site signals – the foundation of everything related to your SEO efforts. Check out the video for more details, and click the link above to grab a copy for yourself today!


Forget about unique content. Try actually BEING local!

Focus on Being Local, not Just Unique

We’ve got another helpful article to send your way! The SEO industry is full of changes, and what worked 5 years ago doesn’t necessarily work today. Heck, 2015’s best practices have even changed in 2016, just take a look at the recent Possum, & Penguin updates. Greg Gifford, our Director of Search and Social, has some more tips and best practices for you when it comes to your content: focus on being local, not just unique.


Three Easy Ways to Start Building Local Links

How to Build Local Links

This post was written by our Search and Social Team Manager, Steve Shackelford. To hear his recent webinar, “SEO for Noobs,” click this link.

So, you’ve decided to start building local links. Welcome to the wide, wonderful world of competitive link building. The […]

Details about the recent Possum and Penguin updates from Google


In this week’s Wednesday Workshop video, we explain the details about the two major updates released by Google this month. It’s not often that two major updates are pushed out in the same month, so we wanted to explain what’s changed so dealers understand what’s different.

What’s been dubbed the Possum update rolled out a few weeks ago, and it’s the update that most dealers would have noticed. Possum resulted in quite a few changes to how businesses are displayed in local searches, specifically in the 3-pack and the Local Finder page. Google also release Penguin 4.0, the final major iteration on its link spam algorithm (it’s now baked into the core algorithm and updates in real time).