Search Engine Optimization (SEO)


6 Tips To Make Your Reviews Better


This week’s Wednesday Workshop shares 6 tips to help make your reviews better in 2017. I’ve been doing a lot of SEO audits with our NADA follow-ups, and we’ve seen a disturbing trend – lots of dealers are faking their reviews! We talk about fake reviews in this week’s video, and share several tips to help make your reviews more awesome (and help you avoid penalties or even hefty fines!). Watch the video for all the info…

Let’s Make 2017 the Year of Honest Reviews!

Let's Make 2017 the Year of Honest Reviews!

Well, 2017 is upon us and our fearless Director of Search and Social, Greg Gifford, has got some more best SEO best practices for us. He wrote a helpful little article over at Search Engine Land, and it’s all about how to manage your business’s online reviews. The problem is that plenty of folks still have less-than-best practices when it comes to getting reviews and responding to them, and it’s high time to fix that! […]

Ranking reports don’t show SEO success


This week’s Wednesday Workshop video shares some important info about SEO reports. At NADA a few weeks ago, we talked to a ton of dealers who still get super old-school ranking reports from their SEO providers. Ranking reports do NOT show yo how well you’re doing with SEO, and they don’t tie in to the bottom line of the dealership.

Watch this week’s video to learn more about why ranking reports don’t really show anything helpful anymore, and what you should be seeing in your monthly SEO reports.

Are you REALLY thinking mobile first?


“Mobile first” has been buzzy for a while now, but far too few dealers actually take that approach with their websites. In this week’s Wednesday Workshop video, we share a few links that shed more light on Google’s mobile first push. Learn why site speed is important, why mobile searches are here to stay, and how you should be adjusting your dealership’s strategy.

The links we mention in the video are:
Page speed post from Moz:
Page speed as a ranking factor:
Mobile first index info:


You’ve Got To Create A Content Calendar


This week’s video is a day late, cause honestly… We didn’t plan very well. BUT – that leads right in to this week’s tip: You have to establish a content calendar. If you plan ahead, it’s much easier to create great content on a regular basis. Watch the video for all the details…