Google has recently updated their Local Business listings guidelines in their efforts to further discourage any spam or inappropriate use of their Local Business listing service.  The new guidelines are listed here.

If your car dealer website provider or your Internet department has already listed your dealer website in the Google local listings, then you should probably double check to make sure that they adhere to these new rules, including:

1)      The business name on Google Maps must be your full legal business name.

2)      PO Boxes do not count as physical locations.

3)      If multiple users will be updating your business listing, use a shared, business email account.

4)      If possible, use an email account with a domain that matches your business URL. For example, if your business website is www.dealership.com, a matching email address would be you@dealership.com.

Google is always trying to refine the algorithms that they use to produce the most relevant, useful search results they can.  Either your Internet manager or your car dealer SEO consultants need to stay on top of Google’s ongoing changes and updates to make sure your dealership doesn’t get left behind.