In this week’s Wednesday Workshop video, we explain the details about the two major updates released by Google this month. It’s not often that two major updates are pushed out in the same month, so we wanted to explain what’s changed so dealers understand what’s different.
What’s been dubbed the Possum update rolled out a few weeks ago, and it’s the update that most dealers would have noticed. Possum resulted in quite a few changes to how businesses are displayed in local searches, specifically in the 3-pack and the Local Finder page. Google also release Penguin 4.0, the final major iteration on its link spam algorithm (it’s now baked into the core algorithm and updates in real time).