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The biggest mistake on auto dealer websites – and how to avoid it


Want to know about the biggest mistake dealers make with their websites? This week’s Wednesday Workshop video shares the answer…

Far too many dealers choose their website based on how it looks – instead of how it performs. Your website has one job, and that’s to convert visitors into leads. Watch the video for more information about why it’s absolutely important to choose a website that really works, instead of one that you think is pretty.


The Most Important Question To Ask In Local SEO

The most important question to ask in Local SEO

Over at Search Engine Land, we have another helpful guest blog post from Greg Gifford, DealerOn’s Director of Search and Social. The topic of Local SEO is oh-so-important to businesses trying to rank in their geographic areas, […]

Make Sure Your Website is Responsive and Adaptive

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Remember that little screen that shows up right before a movie plays? It says “This film has been modified from its original version…” Why is that important? Well, formatting makes the difference between a super stretched-out image on your TV and a nice, square fit where you can actually see what’s going on.

It’s what makes the aliens in Independence Day look just as scary on your TV at home as they did in the theater.

Your websites are the same way (or, at least, they should be). They need to be formatted for mobile platforms, large-scale displays (like TVs and giant monitors), tablets, desktops, etc. Otherwise, your customers will get lost in the transition…or lack thereof. But there are some potholes along the way that some companies get themselves stuck in if their website provider isn’t using RESS methods correctly.


Don’t forget the marketing part of content marketing!


In this week’s video, we talk about content marketing. Most dealers have blogs now, but they’re forgetting the marketing part of their content marketing. They’re not posting the right kind of content, and they’re not sharing links on social media.

We share tips on the right kind of blog posts to write, and lots of helpful information about the social sharing side of blog posts. We explain why Open Graph tags are vital, and where and how to share links to your posts on social media.

As always, if you’ve got questions or comments, leave them down below and we’ll get back to you ASAP!


You May Actually WANT a High Bounce Rate!


In this week’s Wednesday Workshop, we explain (gasp!) why your dealership might actually want a high bounce rate…

Most people don’t understand how bounce rate is actually calculated by Google Analytics, so we start with an explanation. Once the calculation is explained, we explain why a high bounce rate isn’t always a bad thing – and could sometimes be a sign that your site is converting at a high rate.


By |June 29th, 2016|Analytics, Education (Best Practices), Video|2 Comments