Search Engine Marketing (PPC)


Prioritize your marketing channels


The Beard and the Hair are back for this week’s Wednesday Workshop video! This week, we’re talking about prioritizing your marketing channels so you get maximum return.

All marketing channels are not created equal. Some work better for B2B, yet fail miserably in B2C situations. You’ve got to find the right marketing channels for your dealership and prioritize the ones with the biggest return.


How to Bring Your Service Bays to Life with Paid Search

Drive online traffic to your service bays with PPC ads

In early 2015, Ward’s Auto published an article that had an interesting data-point from, wherein Cars.com1 found that consumer ratings for the dealer’s service department were a key factor in the final buying decision. If you’ve been in the car business a while, this shouldn’t surprise you. It is also no surprise to anyone that a dealer’s fixed operations efforts are crucial to revenue, profitability and customer loyalty. As a digital advertising agency that focuses on Websites, SEM (search engine marketing) & SEO services, what baffles us is why most dealers allocate lesser than 10% of their paid digital advertising budget to fixed operations2 — even after knowing these facts. […]

DealerOn Event Series: Golf, Google, and Cocktails


The DealerOn Event Series kicked off its inaugural outing, Tuesday, July 26 at Topgolf Loudoun. We didn’t know what to expect as we starting planning for this content-rich, day-long event, but based on the over 85 attendees, we’d say it was a rousing success.


We Don’t Sell Jeeps! A story from the PPC trenches…


This week’s Wednesday Workshop video shares a story from a recent conversation with a dealer. In the middle of explaining the results of a PPC audit, our team mentioned Jeeps several times. The dealer finally stopped us and said, “We don’t sell Jeeps!”

Watch the video to find out what happened… (it wasn’t our fault, and the dealer wasn’t mad at us) […]

Brotherly Love? A Candid Digital Marketing Conversation With Google and Facebook


Go ahead and mark your calendars now and we’ll tell you why below.

May 3-4, 2016. Cherry Hill, NJ.

Taking the stage to close out day one of Digital Dealer Workshop Northeast, are three industry giants, dropping all sorts of automotive knowledge. Peter Leto from Google, Trace Przybylowicz from Facebook and of course, DealerOn’s very own, Shaun Raines will sit down with moderator Scott Empringham from Flash Point Communications to have a candid conversation about digital marketing and the auto industry.

Rarely do these powerhouses share the same stage, so it’s not something you want to miss. Need a few more reasons to believe this will be worth the trip? Deal.


By |April 18th, 2016|DealerOn, Events, Mobile, Search Engine Marketing (PPC)|0 Comments