This week’s tip is a quick one, but it will help you be a MUCH better marketer for your dealership. One of the most important aspects of SEO and PPC is keyword research – you need to know how people search for the things you sell, so you can optimize your site and your ads.
Our favorite keyword research tool is Google itself – if you start typing in a search phrase and “don’t hit enter,” you’ll see the Autosuggest results. These auto-populated searches show what searches are most often performed by users. Most people only see 4 Autosuggest results, but in this week’s video, we’ll show you a simple settings tweak that will show you 10 results.