Search Engine Marketing (PPC)

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See the Beard and the Hair LIVE

 

In this week’s Wednesday Workshop, we share all of the upcoming events where you can see the Beard and the Hair live and in person… They’re both out on the road sharing awesome knowledge nuggets about SEO, PPC, and digital marketing in general.

If you’re at any of these events, make sure you find the […]

6 Ways Not to Spend Your PPC Budget

6 Ways Not to Spend Your PPC Budget

Managing a PPC campaign can sometimes seem like a free-for-all effort. There are lots of options and lots of ways to spend your money – but not all of them are worth your time. I’ve spent years in the SEM/PPC world, […]

When Is PPC the Right Move?

When Is PPC the Right Move?

The internet is a big place, and there are lots of digital advertising options. So how do you decide when it’s best to direct your ad budget to PPC, or pay-per-click advertising? That’s a good question, and I’m glad you asked. […]

How to get 10 results from Google Autosuggest

 

This week’s tip is a quick one, but it will help you be a MUCH better marketer for your dealership. One of the most important aspects of SEO and PPC is keyword research – you need to know how people search for the things you sell, so you can optimize your site and your ads.

Our favorite keyword research tool is Google itself – if you start typing in a search phrase and “don’t hit enter,” you’ll see the Autosuggest results. These auto-populated searches show what searches are most often performed by users. Most people only see 4 Autosuggest results, but in this week’s video, we’ll show you a simple settings tweak that will show you 10 results.
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Micro-Moments: Get There Early (and bring pics!)

Micro-Moments, Get There Early (and bring pics!)
Last week, we talked about Google’s “micro-moments” and how a typical automotive shopper uses their phone or computer to move further in the purchasing funnel. As they learn more about the car they’re interested in, customer research gets more and more detailed. We’ve all heard the Google mantra, “Be there, be useful, and be quick.” But after reading this blog post, you may want to consider getting there early, too. Let’s talk about how showing up early in the online car buyer’s path to purchase (with helpful images & videos) might help you sell more cars.

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