We hate to be the bearer of bad news, but the odds are pretty high that new and used vehicle profit margins are likely to compress even more in 2015.
Therefore, smart dealerships will make it one of their highest priorities this year to improve Fixed Operations.
DO YOU HAVE A DIGITAL MARKETING GAMEPLAN TO INCREASE FIXED OPS PROFITABILITY IN 2015?
In this info-packed 1 hour webinar, Justin Brun and Ben Koller of Dynamic Beacon will present a number of simple yet highly effective digital marketing initiatives to help you attract and grow customer loyalty for your Fixed Operations. Here are just a few of the many items they’ll cover:
- Enhanced website content to compete against the independents
- Targeted incentive based offers to prevent defection
- How to generate more reviews online
This may very well be the most valuable presentation you see all year! If you’re looking for a digital gameplan for attracting & growing fixed ops loyalty and proven ways to increase the profitability of your Fixed Operations, then this is a webinar you can’t afford to miss! We’ll see you there!
PRESENTERS: Justin Brun joined the Acton Toyota Internet sales team in January 2005 and was promoted to E-commerce Manager in 2008. Justin is responsible for all of Acton’s digital marketing initiatives. Additionally, Justin has worked to ensure all of the dealership’s marketing efforts, from print collateral to TV advertisements, delivering a consistent message for the Acton Toyota brand. Justin is a co-founder of Dynamic Beacon, Acton Toyota’s dealer-to-dealer digital marketing consultancy, and he can be reached at Justin.Brun@DynamicBeacon.com. Joining Justin today is Ben Koller who joined Acton Toyota as an Internet sales consultant upon graduating from College of the Holy Cross in 2004. In his nearly decade-long tenure at Acton Toyota, Koller has been the Internet Sales Consultant, Financial Services Manager, Internet Sales Manager and CRM manager. Like Justin, Ben is a co-founder of Dynamic Beacon, offering custom marketing initiatives based on dealership proven strategies and tactics, and he can be reached at Ben.Koller@DynamicBeacon.com.