-- Ed Lewis, Freysinger
E-AutoSavings 3.0 arms you with administration tools that put you in complete control of your incentive and lead management efforts. Because your customer's wants, needs and interests change, it's imperative for your incentive management to be flexible and easy to operate. Being able to change offers with a few clicks means your enticements will be in tune with your potential customers. This agility also showcases your dealership as responsive and attentive to their needs.
There are four areas within the E-AutoSavings Incentive Management System. Below is a snapshot view of the control and capabilities you will have. Incentives and surveys can be created in minutes. Your visibility into leads and the communications you send and receive from them can be monitored easily and the E-AutoSavings reporting system will show you, definitively, the results your Internet initiatives are driving.
1. Create your incentive. Control how it reads and displays. Choose fonts and colors to match your brand. With EAS, you can ensure that the interactivity on your website is consistent and inviting to increase your lead capture and begin building those relationships that convert to car buyers.
2. Modify the certificate. At the end of the lead capture process, a printable certificate is presented to your lead, so they can bring it with them to your dealership. You have the ability to determine the content it displays and even personalize it with your picture, so your potential customer will recognize you when they arrive.
3. Cement their desire for that test drive. This area gives you the opportunity to sweeten your incentive to entice your lead to take that next step and schedule a test drive appointment. Restate the original incentive, and add a test drive incentive that increases their desire to take a test drive with you.
After all, if you get them on your lot, your chances of selling have just skyrocketed! And you have the control to test and tweak the offers until they're tuned to deliver the best conversion results.
This area enables you to view your lifetime leads from various angles. Look at your total history or focus on a particular time period. Some of the insights you'll gain will include lead volume, appointment percentage, lead quality (shopping stage), and overall conversions. With the ability to monitor your lead's behavior, you'll have the insights to finely tune your lead generation process to increase the return on your Internet investment to impressive levels.
Lead Management and Nurturing:
Drill down into your leads to see all the communications sent to and received from the lead. The follow-up process is automated, reducing the workload and resources you'd otherwise need to nurture your leads. The ability to monitor and track your lead's behavior and responses will keep you in tune with what they want and give you the information you need to talk intelligently with your potential customers, showing a level of responsiveness other dealerships can only attempt to achieve.
Survey Creation and Management:
The EAS system comes with two tested and proven surveys, sent at day 5 and 15, but we also give you the option of modifying them to match your dealership's needs and to create additional surveys that allow you to reach deeper into the mindset of your potential customers, learning more about them so you can serve them better than ever before.
|Drive Qualified Traffic|
Sales Driver™ (PPC)
|Convert More Leads|
Video Credit Application
|Drive Showroom Visits|