Recorded on September 14, 2017 - 12:00 PM Eastern

How to Use Yesterday’s Data to Sell More Cars Today

David Metter President of AutoHook, powered by Urban Science

This webinar has ended. You may view the recording below.


The ultimate goal of every Dealer is to turn greater profits and increase market share. However, you can’t win without first knowing what you’ve been losing.

CRM & DMS data is incomplete and one-dimensional and only shows the effectiveness of your own sales. But what if you could see into the sales trends of competing dealers or brands in your market? How many customers did you lose within a certain time frame? To which competitors did you lose them?


This eye-opening 1 hour webinar will provide dealers with never before seen visibility into market conditions so that missed opportunities can now turn into closed sales. David Metter will show how to use data to successfully grow your market share and reduce/eliminate your losses. Attendees of this insightful presentation will enjoy these key takeaways:

  1. Learn how to define your greatest opportunities and losses tied to a specific lead or traffic source, salesperson, model, day, or zip code.
  2. Identify defection trends of competing stores or brands in your market to reduce lost sales.
  3. Continuously grow your market share by first understanding what you’re losing and why

If you are ready to learn How to Use Yesterday’s Data to Sell More Cars Today, then don’t you dare miss this presentation! Register Now!

PRESENTER: DAVID METTER is the President of AutoHook, powered by Urban Science.  David brings a wealth of automotive knowledge and experience to AutoHook, both from a dealer and service provider perspective. Prior to joining AutoHook, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately-held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the Internet to increase market share while dramatically decreasing advertising spend per vehicle sold. David previously headed sales for Autobase, where he helped grow the company from a small start-up to the leading automotive CRM software vendor. He began his career on the showroom floor. As an early adopter of arising technologies, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country, and eventually General Manager of a dealership. David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, and the J.D. Power Automotive Marketing Roundtable and he can be reached at DAMetter@UrbanScience.com.

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