Recorded on August 29, 2013 - 12:00 PM Eastern

Staffing vs Outsourcing: How to Make the Right Decision for Your Dealership

Gary May Founder & President of IM@CS

This webinar has ended. You may view the recording below.


Have you ever been faced with the dilemma to Staff a job in-house or Outsource it to a vendor?

Many dealerships face this all-too-common conundrum. If you Staff it in-house, how do you know if you have the right person to do the job? If you Outsource it, how can you monitor vendor effectiveness? And will choosing one over the other wind up costing you more time and/or money and/or headaches than it was worth?

In order to find the answer that’s right for your dealership, Gary May has come up with a formula to help you make the necessary critical evaluations to determine if you should Staff the job or Outsource it.

Join this groundbreaking 1 hour webinar as we discuss 8 critical areas of your dealership that you must assess for Staffing or Outsourcing to improve results, save time and make more money.

Digital Marketing/Content

  • Website: On-site Optimization
  • Social Media (curation, syndication, automation)
  • Search Engine Optimization (SEO)
  • Inbound: email/newsletter
  • Inventory


  • CRM/Reporting
  • BDC/Sales Staff/Supplements (i.e. Chat)
  • Vendor Engagement/Accountability

If you are ready to find out how to determine whether Staffing or Outsourcing is the right answer for you, then this is one webinar you can’t afford to miss!

PRESENTER: Gary May launched IM@CS in 2007 with a focus on helping dealerships and OEMs with digital marketing, eCommerce, process and branding. The company also added social media management and sales training in 2008. Focusing on best practices for marketing and lead management, Gary’s passion for businesses in the automotive space coincides with his no-holds barred approach to business management. Featured as a speaker at automotive events including DrivingSales, JD Power & Associates and PCG, a regular blogger and recognized dealer advocate, he and his company focus their strengths and attention on making progressive dealerships unique in a time where there are more constraints being enforced, limiting franchises. Gary is an avid traveler and cyclist and can be reached at Gary@imacsweb.com.

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