Recorded on October 19, 2017 - 12:00 PM Eastern

Lead Handling like a Rockstar 2.0!

Bobbie Herron Director of Dealer Performance at ZMoT Drive

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Car Buyer Journey Study

Lead Handling Like a Rockstar 2.0


On average, over 80% of the advertising budget in a dealership is spent trying to get “Leads” into your CRM — and less than 3% is spent learning how to convert leads into ACTUAL buyers! That’s crazy!


When it comes to learning about the best lead conversion strategies, we called in THE Automotive Industry Lead Handling ROCKSTAR to show us the way! Bobbie Herron has been “putting dreams in driveways” for over 16 years and she is ready to share her proven lead conversion strategies with YOU!

Join this one-hour jam packed-with-information webinar and learn how to solve some of the biggest issues in lead handling. The best part? These automotive goods are all FREE and the only investment you’ll have to make is your time.

Attendees of this captivating and fast-paced presentation will learn:

  • What a first response should actually include
  • Why all leads are NOT created equal so STOP responding to them like they are all the same
  • How often and for how long you should follow up
  • Why every interaction with a prospective buyer must be strategic and personalized
  • How to create conversations that get people to engage with you…and so much more!

This presentation is only for those ready to dominate their market, close more leads and reap the huge benefits that await. All others need not apply.

Whether you’re a Salesperson, Internet Manager, Sales Manager or a General Manager, don’t miss this chance to hear from one of the brightest stars of the Automotive Industry. If you are ready to learn Lead Handling Like a Rockstar 2.0, and make BIG $$$, then you simply can’t afford to miss this webinar! Register now!

PRESENTER: BOBBIE HERRON is responsible for the creation and implementation of digital marketing strategies and conversion best practices for dealers at ZMOT Drive, an exclusive Automotive Dealership Operations, Lead Handling and CRM Consulting solution. Bobbie had spent over 16 years enjoying a diverse automotive career and various responsibilities within a retail dealership, including General Manager, before coming to ZMOT.  Bobbie now focuses her time on assisting dealers nationwide in increasing their ROI in every department through consulting efforts.  She is a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40”. Bobbie can be reached at BHerron@ZMoTAuto.com.

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