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|By now, most dealers know that Google Analytics is a free reporting platform that lets you measure website traffic, but few dealers are using it to turn that data into actionable information, more leads, and more sales.Many dealerships have Google Analytics on their sites to monitor their website’s performance, but most dealers don’t know how to take full advantage of all the analytics can offer and stop short of actually using the data to:
• Understand what is or isn’t working on their site
• Evaluate their vendors & their marketing to maximize leads
• Measure and optimize their site’s performance on Google
• And ultimately, sell a lot more carsUsing Google Analytics to test, measure, and optimize your online marketing will dramatically improve your internet sales….and it can earn you BIG $$$$$!If you want to learn how, then this is a webinar you can’t afford to miss!PRESENTER: Chris Deringer, Vice President of Marketing at DealerOn, Inc. With 12 years of Digital Marketing optimization experience and success, Chris is an expert in all aspects of online marketing and e-commerce, including SEO, Paid Search, conversion optimization, web analytics, A/B and multi-variate website testing. Chris came to DealerOn from Network Solutions, the domain name, website, email, and online marketing company for small businesses, where he spent 7 years helping lead the online marketing strategy and analytics areas. Chris is a Google Adwords and Google Analytics Certified expert, a 2012 MobileWebAwards judge, and a past member of the Web Analytics Association. Chris keeps up-to-date with all advancements regarding Google Analytics and Google AdWords and he can be reached at Chris@DealerOn.com.