Recorded on February 6, 2014 - 12:00 PM Eastern

How to Make Your Ad Dollars Work Harder

John Fitzpatrick President and CEO of Force Marketing

This webinar has ended. You may view the recording below.


If your dealership currently allocates $100k or less every month for advertising, then you are well aware that you need to make every dollar count! However, each month, countless dealerships nationwide waste thousands of dollars on ineffective advertising efforts. Are you one of them?  

The industry is no longer experiencing success with traditional mediums so it is vitally important that your dealership employ a strong comprehensive advertising strategy focused on targeting and converting as many car buyers as possible.

John Fitzpatrick is familiar with the obstacles that dealers face and is here to give you the keys to making your advertising dollars work harder. He will describe how to best align your efforts across three specific channels to gain leads and increase your total units sold consistently every month. In this 1 hour webinar, he will share a plan for advertising success that will give you the biggest bang for your buck.

Stop wasting your money! If you are finally ready to maximize your advertising dollars in this changing society and harsh economy, then this is one webinar you simply can’t afford to miss!

PRESENTER: John W. Fitzpatrick is the President and CEO of Force Marketing, one of the nation’s most successful vertical marketing agencies and recognized the last 4 years in a row on Inc. Magazine’s 500|5000 fastest-growing private companies in America.  Most recently, Force was ranked 64th on the list of Atlanta’s 100 fastest-growing businesses. The firm’s clients include a wide range of dealers from single-store owners to automotive groups that service upwards of 200 stores, including AutoNation, the largest U.S. automotive retailer. The firm also conducts direct mail and digital marketing campaigns both nationally and regionally for General Motors, American Honda Motor Company and Kia Motors America to name a few. John is an avid traveler and can be reached at jwfitz@forcemktg.com.

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