Recorded on October 16, 2014 - 12:00 AM Eastern

How to Make the Most Effective Online Inventory Listings

Russ Daniels Product Marketing Manager for HomeNet Automotive

This webinar has ended. You may view the recording below.


Changes that you could make today to your online inventory listings could make a huge difference in the amount of cars you sell!

In recent years, an increasing amount of dealers are focusing efforts on New and Used car online merchandising. This is a good thing! It is proven that including additional photos, descriptions, and dealership branding to advertisements greatly increases online traffic and vehicle sales. While merchandising was a time-crunching afterthought years ago, it is now a necessity for online advertising success. However, many dealerships aren’t maximizing their Online Merchandising to its fullest potential.


In this exciting 1 hour webinar, Russ Daniels from Homenet will share best strategies and cutting edge techniques about online merchandising that will work for you and your dealership. This presentation will highlight industry trends, survey data, and online studies that culminate in best practices for both New and Used car merchandising! Attendees will leave with easy to implement strategies sure to bring sharp improvements to every dealership’s Online Merchandising strategy.

If you want to know how to make the most effective online inventory listings then this is a MUST-SEE PRESENTATION! Don’t miss it!

PRESENTER: Russ Daniels is the Product Marketing Manager for HomeNet Automotive, the only provider of a unified platform that helps dealers save time and sell more cars by getting inventory out of your system and in front of online shoppers. Russ has a strong Marketing and Training background, creating a comprehensive training tradition at HomeNet that is unparalleled. His primary focus over the past few years has been working with our Sales Team through Product training and personal growth workshops. As the Product Marketing Manager, Russ works to understand core business as well as unmet and unrealized market needs. Russ serves as the “voice of the customer” to understand dealer needs in the effort to discover and deliver product offerings that are valuable, desirable, usable and feasible. Russ can be reached at Russ.Daniels@homenetauto.com.

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