Recorded on July 25, 2013 - 12:00 PM Eastern

How to Boost Customer Reviews…and Drive Sales too!

Heather MacKinnon Vice President of National Accounts at DealerRater

This webinar has ended. You may view the recording below.


FACT: 84% of Americans acknowledge that online evaluations have an influence on their decision to purchase a product or service.

An online reputation management strategy is no longer simply a “nice to have” for today’s successful dealerships – it’s a necessity!

New quantifiable data shows that dealerships’ online reviews and associated star ratings do, in fact, dramatically increase conversions, drive new vehicle sales and increase brand sales.

In this 1 hour webinar, Heather MacKinnon will share results from a recent groundbreaking DealerRater-Polk study that conclusively proves the direct correlation between dealership online star ratings and dealer vehicle sales. She will then present dealer case studies that explore the fundamentals of building and maintaining a successful online reputation. Finally, Heather will share proven strategies to garner more online reviews (both at the dealership and employee level) that will help you sell more cars across the Web and in the showroom.

If you are ready to boost your customer reviews as well as your bottom line, then this is one webinar you gotta see!

PRESENTER: Heather MacKinnon is Vice President of National Accounts at DealerRater, an online reputation management solution that has helped thousands of dealers build a positive and profitable online presence.  Heather is a recognized thought leader and author in the area of online reputation management and an in-demand speaker at automotive industry conferences and dealer associations throughout the U.S. and Canada. As the premier dealer review website, DealerRater maintains 43% more dealer reviews than Google+, Yelp, Yahoo! Local, Cars.com and Edmunds combined. Heather has been offering online Automotive Solutions to Dealers for the past 10 years and has worked in key positions at Autotrader.com, DataOne Software and Citysearch. Heather is passionate about bringing long-term solutions to dealers to help them grow their business and she can be reached at Heather@DealerRater.com.

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