Recorded on July 21, 2016 - 12:00 PM Eastern

Expert from Google Shares what Dealers REALLY Need to Know about YouTube

Kelly McNearney Senior Automotive Retail Strategist for Google

This webinar has ended. You may view the recording below.


YouTube is an amazingly powerful and popular website and is the 2nd largest search engine in the world. So why are there so many dealerships that have yet to take advantage of it? If you are not using YouTube to improve conversion, traffic, customer loyalty, branding or sales then you are missing an enormous opportunity!



If your dealership has been holding off from fully utilizing YouTube, or you’re not sure where to start then wait no longer! We brought in the big guns to help you out!

In this unparalleled 1 hour webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will focus on YouTube video strategies and best practices that dealers can use to drive conversion and sell more cars. This incredible session will start with an overview of how in-market shoppers are using online video today in their path to purchase. (Hint: Video is the #1 driver of consideration.) Then Kelly will share real world dealer case studies and best practices for using YouTube as part of any successful vehicle sales strategy. This session will also unveil a new YouTube tool, Local Extra Reach, to show how YouTube can extend local TV buys with lower CPP and incremental audience gains.

If you are ready to learn What Dealers REALLY Need to Know about YouTube, then this is a MUST-SEE Presentation! Don’t Miss it! Register Now!

PRESENTER: Kelly McNearney is Senior Automotive Retail Strategist for Google. Based in Venice, CA, she coaches automotive clients on Google’s wide range of solutions including Google Search, YouTube, Google Display Network, programmatic and mobile solutions. Her mission is to help automotive retailers make the most of the web by reaching in-market shoppers with the right message at the right time. She has conducted keynote addresses at Digital Dealer, DMSC, the Google Automotive Retail Summit and numerous OEM-specific conferences. Prior to joining Google, Kelly spent 9 years at ESPN in Customer Marketing and Sales creating and selling multimedia sponsorship packages for sports advertisers. Kelly is a graduate of the University of Kansas with degrees in Journalism and Spanish. She is a thinkLA Person of the Year award winner and is the SoCal regional lead on GoogleServe, Google’s annual volunteerism initiative. She lives in Hermosa Beach, CA and is always looking for tips on interesting travel destinations.

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