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Marketing to car parts and service shoppers is a challenge. They are quick to make decisions with a majority deciding within a week. They actively compare multiple brands with most researching two or more brands. And they prioritize convenience and immediacy. Moreover, dealer service shops compete not only with other dealers, but also local and national service shops. So when it comes to getting a shopper’s online attention for Fixed Ops, car dealers certainly have an uphill battle.
In this 1 hour webinar, we will review major behavior trends among fixed ops shoppers to understand how these customers make decisions and where they perform much of their research. Based on these findings, we will discuss how your dealership can develop an effective marketing strategy to generate more service appointments and parts orders online.
PRESENTER: Marianna Kerppola is an Industry Strategist on Google’s Dealer Jumpstart Team, which helps car dealers embrace digital solutions. Our team collaborates with auto groups, individual dealers, and OEM’s to generate business with Google tools in an age where smartphones rule and ‘everything’ is on YouTube. Marianna has worked at Google’s Ann Arbor, Michigan office since 2011, all the while working directly with dealers on their digital marketing strategies. Prior to Google, she worked in corporate finance and investments for Nationwide Insurance.