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Black Friday, Cyber Monday and Holiday Sales aren’t limited to Big Box retailers. Increasingly, shoppers are taking advantage of end-of-year holiday sales for cars as well — and not surprisingly, they’re researching online. Most dealerships don’t realize that a few tweaks to your digital marketing plan during the holiday season can make all the difference in the world.
Are your online ad campaigns “Holiday-ready”?
Luckily, Marianna Kerppola, Industry Strategist on Google’s Dealer Jumpstart Team, will provide you with key digital marketing strategies and Google AdWords best practices for your dealership to win more auto shoppers during “the most wonderful time of the year”. You will come away with actionable items geared toward improving online campaign performance and driving traffic.
If you are looking to bump up your end-of-year sales numbers, then this free 1-hour webinar is just what you need to close out 2012 with a bang!
PRESENTER: Scott Wedemeyer is an Industry Strategist on Google’s Dealer Jumpstart Team, which helps car dealers embrace digital solutions. His team collaborates with auto groups, individual dealers, and OEM’s to generate business with Google tools in an age where smartphones rule – and ‘everything’ is on YouTube. He has been at Google’s Ann Arbor office since 2007, with a brief stint at a traditional ad agency beforehand. Scott is an artist and philosopher at heart, he enjoys creative thinking and illuminating big ideas and loves working directly with dealers on their digital marketing strategies.
