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Vehicle maintenance queries on Google have increased 38% year over year with 70% of drivers turning to search when deciding where to service their vehicle which proves that marketing to this select group of online shoppers is a very important task.
Car parts and service shoppers are quick to make decisions with a majority deciding within a week. They actively compare multiple brands with most researching two or more brands and they prioritize convenience and immediacy. Moreover, dealer service shops compete not only with other dealers, but also local and national service shops. So when it comes to getting a shopper’s online attention for Fixed Ops, car dealers certainly have an uphill battle.
In this tremendous 1 hour webinar, Peter Leto from Google’s Dealer Jumpstart Team is here to help you navigate the challenges of marketing Fixed Operations to today’s online customers!
He will begin by reviewing driver behavior and trends among fixed ops shoppers to show how these customers make decisions and where they perform much of their research. He will then turn the attention to tactical solutions dealers can implement to enter the consideration set and drive more ROs for the dealership. Finally, attendees will learn how to implement the most effective marketing strategies to generate more service appointments and parts orders online.
Consumers have changed the way they look for someone to service their cars. Has your dealership kept up?
If you are ready to listen as an Expert from Google Discusses How to Market Fixed Ops Online, then this is a webinar you can’t afford to miss!
PRESENTER: PETER LETO is an Automotive Industry Strategist on the Google Automotive Dealer Jumpstart Team. He is responsible for providing automotive partners with scalable business solutions to further develop their regional and local advertising strategies. Growing up in the Motor City, Peter started his career in TV ad sales with Turner Broadcasting assisting the Detroit Three with national advertising programs. In 2008, he joined Google as an Account Manager in the Chicago B2B vertical, working with Fortune 500 companies primarily across the Manufacturing & Energy sectors. After 3 years he returned to Detroit in his current role in Automotive. Peter graduated from the University of Michigan with a degree in Political Science and Communications and currently resides in Birmingham, Michigan.