Recorded on November 20, 2014 - 12:00 AM Eastern

Everything You’re Doing Wrong with Your Brand

Shaun Raines VP of Marketing, DealerOn, Inc.

This webinar has ended. You may view the recording below.


OEMs mandate so much that it’s no surprise dealers often feel that differentiating themselves is now more difficult than ever. Additionally, consumers no longer trust or believe what companies and corporations tell them anymore in this postmodern era …or maybe it’s just that shoppers are now far savvier when looking for their 2nd largest purchase. Either way, they are no longer falling for lame or false branding and the dealerships who have been underestimating the value and importance of their brand are definitely losing sales.

Successfully defining your brand will:
• Deliver your message clearly
• Confirm your credibility
• Connect with your target prospects emotionally
• Motivate buyers
• Increase customer loyalty


Shaun Raines is here to help! In this eye-opening 1 hour webinar, he will help you identify false branding and turn your brand into one that consumers appreciate, need and want. Shaun will discuss how to properly set your dealership apart from the crowd and establish a significant and differentiated presence that attracts and retains customers.

If you want to learn Everything You’re Doing Wrong with Your Brand and you enjoy a little humor mashed up with a whole lot of education… then DON’T MISS THIS WEBINAR!

PRESENTER: SHAUN RAINES is a true internet car guy and the VP of Marketing at DealerOn. His automotive internet career began in 1998 with the Reynolds and Reynolds team that launched Microsoft’s CarPoint.com, CarsDirect Connect, Yahoo Autos and Reynolds Web Solutions. With his unique blend of humor and automotive experience, Raines has become a sought after speaker at industry events including OEM’s, NCM, NADA, DrivingSales and Digital Dealer. Shaun lives in Frisco, Texas with his wife, two children and dog and he can be reached at Shaun@DealerOn.com.

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