Recorded on January 15, 2015 - 12:00 PM Eastern

New Year, New Plan: The Top Digital Marketing Strategies for 2015

Eric Mercado Vice President of Business Development at Force Marketing and Senior e-Commerce Strategy Director, Nick Cybela

This webinar has ended. You may view the recording below.


Everyone is on the lookout for the next big strategy or technical advancement that will give them the edge over their competition. 2014 brought some great breakthroughs, but as the saying goes, “that is so last year!


In this exciting 1 hour webinar, attendees will learn innovative digital strategies that will capture the attention of car buyers in 2015, marketing insights and programs proven to work.  Attendees will learn:

  • How to reach new prospects with programmatic advertising
  • The digital marketing trends dealers can expect to see in 2015
  • How to achieve far greater success with multi-channel marketing strategies

If you can handle a tremendous amount of cutting edge information, then don’t miss “New Year, New Plan: The Top Digital Marketing Strategies for 2015“!

PRESENTER: Eric Mercado is the Vice President of Business Development at Force Marketing, one of the nation’s most successful vertical marketing agencies and recognized the last 6 years in a row on Inc. Magazine’s 500|5000 fastest-growing private companies in America.  Most recently, Force is also on the list of Atlanta’s 100 fastest-growing businesses. The firm’s clients include a wide range of dealers from single-store owners to automotive groups that service upwards of 200 stores, including AutoNation, the largest U.S. automotive retailer. The firm also conducts direct mail and digital marketing campaigns both nationally and regionally for General Motors, American Honda Motor Company and Kia Motors America to name a few. Eric is an avid traveler and can be reached at emercado@forcemktg.com.

Joining Eric Mercado to provide even more information and insight will be Force Marketing Senior e-Commerce Strategy Director, Nick Cybela, who oversees the Digital department, working closely with his team to deliver a unique integration of traditional & data-driven digital media to clients that generate more sales, leads and service appointments. His email is NCybela@forcemktg.com.

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